Acting in Atlanta: Everything You Need to Know

Acting in Atlanta: Everything You Need to Know

Acting in Atlanta: Everything You Need to Know

Matthew Cornwell
Matthew Cornwell
5 years ago

Welcome to Atlanta! Where the Actors Play. Waaaay back in 2005, if you were living in Atlanta and looking to jump into this crazy business called acting, conventional wisdom would have told you to make the move to Hollywood and start there. And even as recent as 2012, if you came to Hollywood and mentioned you were from Atlanta, you would be met with a shrug of the shoulders, and maybe even a look of disgust.

Flash forward to 2020, and if you were to move from Atlanta to Hollywood, ears would perk up. More than that, the expectation would be that you have built a solid resume working in the Southeast. Today, I want to talk about that shift in perception, how it’s still shifting, and what that means for the newbies and workaday actors who are looking to build a long-term, sustainable career.

Acting in Atlanta Everything You Need to Know

You’re from Georgia? I’m So Sorry…

I moved to Atlanta in 2000 after my undergraduate studies at Duke. I was looking to delay life decisions, so I did the sensible thing and went to grad school at Georgia Tech. When I wasn’t working on my Masters in Engineering, I was exploring my acting “hobby”. In those days, the most Atlanta had to offer was regional commercials, and lots and lots of corporate training films (for Home Depot, Delta, Chick-fil-A, etc). The only TV shows were in Wilmington, NC, and we would get 1-2 films per year come through the state. In fact, my first speaking role in a film was in Bobby Jones: Stroke of Genius. I changed film forever when I uttered these six words: “There’s no way Prohibition can last.”

In short, Atlanta wasn’t exactly “on the map” when it came to the TV/Film industry. And moving to Hollywood from Atlanta would’ve been no different than moving from Topeka or Boise. That started to shift with the introduction of our tax incentive in 2005. More specifically, when it was reworked a couple of years later to the version that still remains today. It is currently uncapped and offers up to a 30% tax credit to qualifying productions. 30%! So it’s no wonder that Hollywood started shifting more and more production to our state. By 2012, it was starting to become clear that actors could legitimately build not only a good resume but also a sustainable career here.

Acting in Atlanta Everything You Need to Know

From the set of Bobby Jones: Stroke of Genius. My character's name was actually “Chum”

You’re from Georgia? Tell Me More…

Cut to 2020, and we are constantly in the top 3 production centers worldwide for TV and Film. With shows like The Walking Dead, Stranger Things, Ozark, The Resident, almost every Marvel film through their MCU Phase III and everything from Tyler Perry shooting in the metro Atlanta area, it’s hard to count how many opportunities are here at any given time. Add to that the opportunities in Louisiana (Jurassic World, NCIS:NOLA, etc) and other Southeastern states, and the opportunities are virtually limitless. So now, if you were to move to Hollywood from Atlanta, there would be an expectation that you should have built a substantial resume before landing at LAX. At the very least, you should have your Union card secured, as well as a couple of Co-Star roles and a Demo Reel with recognizable stars opposite you.

And honestly, why wouldn’t you spend time developing your career here? As a right-to-work state, it means you can hold off on joining SAG-AFTRA until you’re absolutely sure you want to pursue this career professionally, and the barrier for entry into our market is so much lower than in NYC or LA. More on that below…

Acting in Atlanta Everything You Need to Know

On the set of "The Change-Up" with Jason Bateman (left) and Ryan Reynolds (right)

Hey Georgia! Got Room for One More?

So now that I’ve built up the image for Atlanta as a career destination, the question becomes should you move here? YES! Ok great…so how should you start? That question is more nuanced, but here are some suggestions for starting out in Atlanta or moving to Atlanta:

1. BUILD A NETWORK: Like any major market, you need to get plugged in as soon as possible. Social media can be a great way to discover a community of like-minded people. There are many Facebook groups dedicated to the local acting community and several highly respected acting studios where you can get stellar training and build a network of actor friends.

2. TRAINING: Speaking of training, you need to find a teacher who is a working actor, or at least understands the nuances of how Atlanta is different than LA or NYC. If the teacher doesn’t know the local landscape, they won’t be that helpful beyond the fundamentals of the craft.

3. SELF-TAPING: Learn the art of self-taping! My wife and I run one of Atlanta’s original taping services, Get Taped, and we highly recommend using a professional service at first so that you understand the standards in Atlanta. Do not come to Atlanta from LA with arrogance, because we’ve been doing self-taping way longer than LA, and our standards for taping are WAY HIGHER than LA when it comes to quality, so you need to educate yourself as fast as possible.

4. AGENTS: Find a GOOD agent! But how? Well, this is where the network you build will be extremely helpful. We meet new actors every week (pre-pandemic) who have just moved from LA or another market. We love guiding them to agents and other resources based on our vast knowledge of all the major players. So whether you ask your friends that have been here a while, your new teacher, your taping service, or some other trusted resource, you should be able to narrow your list of agencies to target for representation. SAG-AFTRA’s website also has a very helpful list of franchised agents.

5. MANAGERS: You don’t need one in Atlanta. Not for a very long time. Most agents roll their eyes when they get asked this question, and most Casting Directors loathe working with them. One factor is that actors will often find Managers based in LA or NYC, and then those managers call casting with ZERO knowledge of our local market and end up just complicating the casting process. So unless your career is at a point where you truly can’t manage it alone, then don’t waste an additional commission on a manager.

Acting in Atlanta Everything You Need to Know

Some of the sets I’ve been blessed to work on over the years

“LEVELING UP”

If you’re coming from LA/NYC with good training under your belt, and a couple of credits, you might be looking to make a tier jump. That’s great, but again, do not arrive with a sense of arrogance. We meet actors in this situation often, and most are happy with how many auditions they get compared to their old city, but are sobered by how hard it still is to book. The reason opportunities abound is because casting directors can view hundreds of self-taped auditions PER ROLE, whereas in LA/NYC they can only see a fraction of that number in person. This will all change (possibly) as a result of the 2020 pandemic, as all markets will have to shift to a primarily self-taped model.

The downside for a new actor (or transplanted actor) is that, just like marketing, you need at least 7 good impressions (audition tapes) with each Casting Director before they start to really trust your “brand” since they aren’t meeting you in person. So even if you have a longer resume than most, if you are largely unknown in this market, it will take time to start booking. And that can be super frustrating to the actor who thought they could easily tier jump from “No-Name Under-5 Roles” to “Recurring Co-Star” or to “Top of Show Guest Star”.

Acting in Atlanta Everything You Need to Know

My wife, Brooke Jaye Taylor, and I from our self-produced web series, "Becky & Barry"

Yeah, But Eventually I’ll have to Move (Back) to LA… Right?

As recent as 2015, I would say that Atlanta was a good training ground, and even a place you could have a sustainable career, but that you would largely remain in the workaday roles that rarely recur, and only once in a blue moon have Guest Star billing. But now, the opportunities have fully opened up to Series Recurring and even Series Regular roles. I personally know several actors who have either watched Co-Star roles blossom into major recurring roles (Steven Reddington on ABC’s The Resident, Danny Kang on Insatiable, Nelson Bonilla on Netflix’s Ozark), or booked Series Regular roles from the start (Melissa McBride on AMC’s The Walking Dead, Kendrick Cross on OWN’s Ambitions, Atkins Estimond on Starz’s Hightown).

Hollywood has finally embraced the “local” talent here. I put local in quotes, because with all the influx of actors over the last 10 years, we have become a melting pot of the whole country. So the notion of an “Atlanta Local” no longer carries a negative stigma of some inexperienced actor. And with more talent and crew moving here all the time, the opportunities will only continue to grow.

Acting in Atlanta Everything You Need to Know

Brian Chapman (left) and I in our 2-man improv show, Left-Handed Time Travelers

Bless Yer Heart

The last piece of the puzzle that surprises many transplants (or out-of-town actors/crew who come to work here) is the true Southern Hospitality. People are genuinely nice here in Atlanta. There is a supportive community of actors who do not see each other as competition. It can be a very refreshing change of pace. Plus, even though our traffic can be nearly as bad as LA, it is SOOO much cheaper to live here.

So there you have it. I’ve called Atlanta home for over 20 years, and have watched this industry mature from just a blip on the radar to one of the largest production hubs in the world. I am proud to call this city home and look forward to many more decades of prosperity not only for my own career but for the other actors that choose to call Atlanta home. And if you decide to move here or even just visit, come see us at Get Taped and we’ll welcome you with open arms (from a safe, 6-foot distance, of course).

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About the Author

Matthew Cornwell

Matthew Cornwell

Actor, Editor, Producer, Screenwriter

People say there is no such thing as perfection, but I'm going to find it. * Full-time actor with over 60 IMDb credits, and proud member of SAG-AFTRA. * Co-founder of Get Taped, one of Atlanta's first audition taping services (founded in 2010 with my wife). * Licensed facilitator for the S...

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9 Comments on Matthew's Article

Very interesting Matthew
5 years ago
Matthew Cornwell
Actor, Editor, Producer, Screenwriter
Thanks for reading, Javier Sandoval!
5 years ago
Janet Lynn Saunders
Actor, Voice Actor
Thank you so much!  I FINALLY went and visited my dear friend (Filmmaker- Frederick Taylor, Tomorrow Pictures)who lives in Buckhead, the week after Christmas.  I was hoping to schmooze and get to know the industry a bit more.  Unfortunately most were with their families I guess.  ;) I'm excited about Tyler Perry's studios going up! And once the smoke clears from teh pandemic, I look forward to going back during a more productive time.
5 years ago
Janet Lynn Saunders
Actor, Voice Actor
I look forward to it! 
5 years ago
Matthew Cornwell
Actor, Editor, Producer, Screenwriter
Janet thanks for reading! You should definitely visit again when things are safer and when the industry has restarted more. We’d love to have you! And feel free to come visit us at Get Taped!
5 years ago
As usual, Matt, top notch content.  Happy birthday, you beautiful and fabulous man. 
5 years ago
Matthew Cornwell
Actor, Editor, Producer, Screenwriter
Appreciate the perspective, James Heggs . However, if you parse my words, I'm speaking to new actors and those looking to make a tier jump from under-5 co-stars to the next level. For both camps, Atlanta is extremely attractive. Just ask Alex, whose comment you're responding under. He was in LA for 10 years, and when he moved back, he booked several major projects within a year (and will be in 5 episodes of the highly anticipated Lovecraft Country).  So I hope people don't read this and think that somehow I'm generalizing to ALL positions at ALL experience levels. Because you're right. There are no writer's rooms to speak of here. All the "suits" still work in LA, save for Tyler Perry and his empire here. Leads are almost always out of LA, though as I referenced, we're seeing more and more local actors auditioning for and BOOKING series regular roles. Unheard of 5 years ago. So to be able to get consistent work on major productions such that you can qualify for insurance year after year and pay into your pension, I'd say it makes a compelling case for Atlanta. Not just to work here occasionally, but to call it home if you so choose. Pre-pandemic we were meeting new actors transplanting from LA EVERY WEEK. Some were brand new, some had HUGE credits to their name. All of them moved because the scuttlebutt they were hearing for years was "Atlanta is where the work is." But to each his own. I know a lot of actors who LOVE the vibe of LA or NYC, and I know just as many who hate it and live in Atlanta because our city of 6+ million people is so much more welcoming, affordable, and full of opportunities. 
5 years ago
James Heggs
Screenwriter, Voice Actor, Editor, Director
I have to say of all the people I know in film (going on 25 years) this is the first mention of anyone saying to move to Atlanta to work permanently.  Almost all of my connections and friends in film or tv are in LA (the majority) and the rest are where I’m at in New York (I’m a native so it’s different for me).   One big issue is the writers rooms are still mainly in LA some in New York. A few have worked in Georgia, but when asked would they move out there permanently they sort of responded like what for? They see Atlanta like Toronto or Vancouver. It’s where you work. Not where you live.  As for the cost of living none of them have complained about it. Also I think for some of them having been on the east coast they want the difference of living on the west coast. Having been to both cities I have to say I prefer LA.  Might be a big city thing. Besides there are just too many New Yorkers in Georgia anyway, feels like the 7th borough, lol. . 
5 years ago
William Joseph Hill
Actor, Screenwriter, Filmmaker
Great post, Matthew -- I would attribute much of the production growth there in Atlanta to the very favorable GA tax credit which was one of the best and most competitive when the GA Dept. of Revenue began it.  One of my day jobs was production & payroll accounting with a major studio and I dealt with tax credits all the time (working with auditors) -- the GA credit saved the studios a lot of money.  I don't know if you guys still have those tax incentives; it actually might be a moot point now that Atlanta has become a major production center.
5 years ago
Matthew Cornwell
Actor, Editor, Producer, Screenwriter
Great point, William Joseph Hill! For sure the tax credit is THE primary reason we saw a boom 12 years ago. The almighty dollar dictated that. Having the busiest airport, beaches, mountains, and lots of forrest helps, too. It took awhile for us to develop enough infrastructure and crew base, but we're now in a great place. With Pinewood studios, Blackhall Studios, Third Rail, and MANY other studios popping up over the last decade, we can house many productions of any size! And our tax credit is still safely in place. It's why we continue to be top 3 in production centers worldwide. LA still brings in their top talent and department heads from LA, but more and more they are trusting the local talent and crew with bigger positions.
5 years ago
Taylor C. Baker
Actor, Screenwriter, Content Creator, Producer
LOVE this article by Matthew Cornwell! If you have more questions about the state of the film & tv industry in Atlanta, I will be LIVE with Matthew today at 12pm PST // 2pm CT // 3pm ET on the Stage 32 Instagram! Follow us and tune in here: https://www.instagram.com/stage32online/
5 years ago
Matthew Cornwell
Actor, Editor, Producer, Screenwriter
Thanks, Val! We appreciate you! :)
5 years ago
Valeria Collier-Vick
Production Assistant
Looking forward to listening in today! I'm so glad I met Matt and Brooke at the Sam Christensen Process-Atlanta and I appreciate the Get Taped services! Matt -- you guys ROCK! Thanks for all you guys do...keep it up [I shared the blog post on my FB page...]
5 years ago
Tasha Lewis
Actor, Author, Choreographer, Dancer, Director, Editor, Filmmaker, Marketing/PR, Narrator, Producer, Researcher, Screenwriter, Student, Translator, Voice Actor
Thank you for providing the benefits of  shooting there.  The Tax Credit (30%) is great but maybe ending next year (Check Trump Tax Plan).  I believe I read about it in The Hollywood Reporter or other reliable source.  Tyler Perry Enterprises (Tylerperry.com) offers the option of completing the project in record time due to less levels of the approval process. (Source Tyler Perry's America which I read during a 30 Day Screenwriting Challenge along with his bio Higher is Learning.)  His bio was incredible and the filmmaking book taught me so much on how to understand the complexities of scripts, characters and complex relationships.  His personal testimony can motivate anybody.  His movies and plays offer a "Making of Section" that can help future film industry professionals.
5 years ago
Matthew Cornwell
Actor, Editor, Producer, Screenwriter
I'd love to see the article, because I'm on a couple committees with our local SAG-AFTRA chapter, and I stay up to date with the GPP (Georgia Production Partnership), and right on their landing page is the following text: "The Georgia General Assembly has passed HB 1037, the film tax credit "fixit" bill drafted in response to the Georgia Department of Audits review of the program. The bill passed with no program caps, which some had threatened in the Senate, or any major restrictions on the program, so this should be taken as a win for the industry in Georgia in this challenging fiscal environment. The bill now goes to the Governor for signature." Seems pretty stable to me. Also, our state benefits in over $2Billion in direct spending, and upward of $7B (that multiplier is argued by some) in total economic impact each fiscal year (pre-pandemic) from our industry. So there are a lot of reasons to keep our incentive intact.
5 years ago
Tasha Lewis
Actor, Author, Choreographer, Dancer, Director, Editor, Filmmaker, Marketing/PR, Narrator, Producer, Researcher, Screenwriter, Student, Translator, Voice Actor
If you like, I will research it, I posted the source on Stage 32 a while back.  The article basically said that we all need to take advantage of all the credits this year because they were going away next year.  Some of these credits are more than 100 million dollars.  That's why I wanted to obtain all the funding for my 3 projects on my project page and factor in all tax credits this year in case they are done away with.
5 years ago
Steve James
Actor, Comedian, Screenwriter, Voice Actor, Voice Artist
Great article, many thanks, and continue to 'Break-a-leg', Matthew!
5 years ago
Matthew Cornwell
Actor, Editor, Producer, Screenwriter
Thanks Tommy!
5 years ago
Tommy Kane
Actor, Director, Host/Presenter, Producer
Great stuff Matt.  I'm proud to be a part of the Atlanta acting family. 
5 years ago
Kathleen Alicia Kelly
Actor, Puppeteer
Thanks much for the overview, Matthew...much appreciated!
5 years ago
Matthew Cornwell
Actor, Editor, Producer, Screenwriter
You’re so welcome! Thanks for reading!
5 years ago
Four or five years ago I sended to ABC a couple of pics as Alec Baldwin impersonator. An agent from Atlanta phoned and I didn’t get the link. Now is clear. Thank’s a lot.
5 years ago
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