

Summary
FREE Stage 32 Webinar! Learn How to Write a 2-Page Pitch for Your Television Series!
Learn from Anna Henry, an accomplished Producer and Development Executive!
Stage 32 offers direct access to thousands of industry executives actively seeking their next successful project! But since their time is limited, Stage 32 also limits the length of written pitches to two pages. But how do you capture the full scope of your television series within such a brief format? In this exclusive Stage 32 webinar, Anna Henry, a seasoned Producer and Development Executive, will guide you through the process of crafting a two-page pitch that grabs the attention of industry professionals. With over 15 years of experience working with major studios like Netflix, Amazon, and CBS, Anna knows exactly what it takes to stand out and make your pitch shine.
Throughout the webinar, Anna will explain how to focus on selling the series as a whole, not just the pilot. You’ll learn how to effectively present your concept, characters, and story arcs in a concise yet compelling way. She’ll walk you through the key elements that should be included in your pitch, how to avoid common pitfalls, and how to format your pitch for maximum impact.
By the end of the webinar, you’ll walk away with a clear understanding of how to structure your pitch, the insights to make your ideas stand out, and the confidence to submit a pitch that captures the attention of industry executives! Plus, there will be a live Q&A where you can ask Anna any questions you have about the pitching process.
Plus! You’ll receive:
- Anna’s Pitch Format Cheat Sheet!
Praise for Anna's teachings with Stage 32:
“This was my first Stage 32 webinar, and it exceeded my expectations, both in terms of quality (and quantity) of information and overall value. Anna was personable, knowledgeable, and organized. The slide deck was helpful, and her overall presentation hit all the key topics. Anna and Stage32 delivered the goods.” - John R.
“What a thoughtful, thorough and inspiring webinar. It's clear that Anna Henry put an enormous amount of work into this presentation. Not only was the content there, but the structure was also superb. I feel educated and inspired to go back to my own work and do better than what I thought was my best. What could possibly be better than that! Thank you Anna for your genius and your generosity.” - Crispin L.
"Comprehensive, insightful. Combined a lot of material I had heard snippets of on character, world dev, etc. but artfully stitched together in one presentation." -James F.
"It was amazing, enlightening - completely. I learned soooo much - especially as a feature writer who's been asked to turn a feature script into a pilot!! Thank you soooooo much."-Kristin G.
What You'll Learn
Elements Of A 2-Page Pitch For Television
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Selling the series rather than the pilot
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Covering elements briefly and in combination
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Personal connection matters
Writing The Concept
- Beyond the logline
- Format and genre
- Central conflict
- Episodic structure
- Goals and stakes
- Themes
- World and Tone
- Creating a specific world
- History / Mythology
- Why Tone matters
Characters
- How many and how long
- How to convey memorable, complex characters
- Importance of relationships
Pilot, Season Or Both?
- Why the pilot may not be the best pitch
- How not to fall into the beat trap
- What actually happens in episodes
- Multiple storylines
- Showing long-term potential
- Sample episodes
Formatting Tips
- Headers
- Images
Common Pitfalls And Extras
- Too much selling too little content
- Don’t tease the buyer
- Marketplace analysis – selling your comps
- Competition placements
Q & A with Anna
Who Should Attend
- Writers at any stage, from beginner to expert, looking to improve their pitching skills
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Aspiring TV writers
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Those preparing to pitch their television series to executives or networks
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Writers seeking clarity on how to present their series concept, characters, and story arcs
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Anyone who wants to learn how to craft a pitch
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Writers brushing up on pitching techniques before submitting to major studios or distributors
Executive

Anna Henry is a Producer and Development Executive. Anna has set up projects at Sony, 20th Television, EOne, Starz, Amazon, Netflix, Corus, ITV America and more. Anna began her career as a development executive at Nickelodeon, then crossed over to prime-time television working at CBS and ABC in drama development and programming before working in management and establishing herself as an Independent Producer.
She was Head of Development at Andrea Simon Entertainment, a boutique literary management and production company representing writers and directors. She has more than 15 years experience working with writers on developing their passion projects and building their careers with client credits including Netflix's "Seven Seconds"; Starz'"Vida"; BET’s “In Contemt”; HBO's "The Deuce", "Big Love", and "Vinyl"; Showtime's "The Chi"; NBC's "This Is Us"; The CW's "Jane the Virgin"; Direct TV's "Kingdom"; AMC’s “Fear the Walking Dead”; PBS' "Mercy Street"; and more.
Anna has projects currently in development around the world. She is currently developing procedurals, crime thrillers, dark comedies, YA and Millennial-focused projects, character-driven sci-fi, and recent period. She is a member of HRTS Associates and Greenlight Women.
Testimonials
Praise for Anna's teachings with Stage 32:
“This was my first Stage 32 webinar, and it exceeded my expectations, both in terms of quality (and quantity) of information and overall value. Anna was personable, knowledgeable, and organized. The slide deck was helpful, and her overall presentation hit all the key topics. Anna and Stage32 delivered the goods.” - John R.
“What a thoughtful, thorough and inspiring webinar. It's clear that Anna Henry put an enormous amount of work into this presentation. Not only was the content there, but the structure was also superb. I feel educated and inspired to go back to my own work and do better than what I thought was my best. What could possibly be better than that! Thank you Anna for your genius and your generosity.” - Crispin L.
"Comprehensive, insightful. Combined a lot of material I had heard snippets of on character, world dev, etc. but artfully stitched together in one presentation." -James F.
"It was amazing, enlightening - completely. I learned soooo much - especially as a feature writer who's been asked to turn a feature script into a pilot!! Thank you soooooo much."-Kristin G.