Learn from Aimee Schoof, a producer of over 35 feature films including THE TRUTH ABOUT LIES and the upcoming QUEEN OF THE RING. 

We know how passionate you are about your projects. But no matter how passionate you are and no matter how fantastic your script is, it’s not easy to stand out to investors and executives. But attaching a notable or exciting director to your project can make a big difference.

Finding a director with a good reputation or recent buzz that believes in your project and wants to helm it can add a level of legitimacy that will allow you to break through from a saturated marketplace and get the attention your project deserves. However, finding the right director and bringing him or her on board can often require a bit of finesse.

Often when filmmakers consider attaching talent to a project, they think more of actors. No doubt attaching a famous actor to your project can help boost its profile, but attaching a great or exciting director can boost it in an even more powerful way and can give potential stakeholders more confidence that the final product will end up great. This is something an actor usually can’t guarantee, no matter how famous they are. From a producing perspective, there are a lot of similarities in the approaches of attaching an actor and director, but there are key differences as well. When you attach a director, you’re handing over the keys to a project you’re passionate about and allowing them to take it in their own direction. It can be a scary or difficult position, but finding a director who’s the right fit and who will add a level of gravitas or buzz might be what it takes to get your project made. Let’s discuss how to make that happen.

Aimee Schoof is the co-founder of Intrinsic Value Films and a veteran film producer with 35 features under her belt. Of those 35, 9 have premiered at the Sundance Film Festival, four at the Tribeca Film Festival, three at SXSW, and one each at LA Film Festival, Toronto, Venice, New York FF, New Directors/New Films, and Berlinale, to name a few. Aimee’s company develops, produces and sells independent films that have been distributed worldwide, have won many awards and been honored with numerous nominations. Accolades include winning a Sloan Sundance Award and a Sundance Special Grand Jury Prize. Aimee’s work has led her to be nominated five times by Film Independent as a producer. She is currently both a Sundance and Film Independent Fellow and has worked in international sales attending all major markets, and regularly lecturing on film finance and production.

Exclusively for Stage 32 in this on-demand webinar, Aimee will teach you how to find the right director for your project and what you need to do to bring them on board. She’ll show you how to build your director wish list and how to find the next hot directors before they’re out of your budget or reach. She’ll then give you tips on how to initially approach a director you’re interested in, whether it’s through them directly, through their reps or through your own network. Aimee will also explain how she pitches her own projects to get directors excited to come on board. She will discuss the legalities of attaching a director and show you a real shopping agreement she uses to help seal the deal, and will finally go over how you can use your newly attached director to your advantage to help sell your film or bring in partners.

Through her career, Aimee has helped attach many directors to her projects and understands the steps that need to be taken to make this process smooth and beneficial.

Praise for Aimee’s Previous Stage 32 Webinars:

"I've taken many Stage 32 webinars and they've all been wonderful, but Aimee's had me ready to run through a wall! So much thoughtful and intelligent information!"

- Debra S.

"This webinar was jam packed with so many useful and accessible strategies I can start using today. Thank you!"

-Brian D.

"Grounded and Practical"

-Jennifer S.

“Aimee was able to take these big ideas and make them feel totally accessible and easy to understand. I really enjoyed hearing from her”

-Howard F.

• When Is It a Good Idea to Bring in an Outside Director?
  • Can you or your writer direct the project themselves?
  • Benefits of bringing in an outside director
• Building Your Director Wish List
  • The BEST place to find exciting directors before they get too big
  • Ambition vs. Realistic choices
  • Finding directors inside or outside your project’s genre
  • Short film directors
  • Which directors will actually do justice to your story?
• Other Strategies You Might Not Have Considered
  • The power of your network
  • Shingles and actor production companies
• Approaching a Director
  • Going to them directly
  • Going through agents and managers
  • Going through your own network
• Tips to Sell Directors on Your Project
  • What are up and coming directors really looking for?
  • Doing your research
• What If the Director You’re After Says No?
  • Using no’s as an opportunity
  • Getting feedback
  • Alternative roles to propose
• How to Officially Bring Them On
  • Legal steps
  • Shopping agreements
• How to Use Your Director to Your Advantage
  • Adjusting your pitch
  • Who will be interested in your project now that might not have been before?
• Q&A with Aimee

All levels of producers (advanced, intermediate and beginner) looking to learn how to find and attach the right director for your project and what you need to do to bring them on board.

All levels of writers (advanced, intermediate and beginner) looking to learn how to find and attach the right director for your project and what you need to do to bring them on board.

All levels of actors (advanced, intermediate and beginner) looking to learn how to find and attach the right director for your project and what you need to do to bring them on board.