The world of podcasts has exploded and become an industry to be reckoned with. Over 175 million Americans listen to podcasts on at least a monthly basis, and individual shows can have millions of fans. An art form in its own right, podcasts have also become a proving ground for stories to be adapted for television or movies. Podcasts like FRIDAY'S WITH, THE COLDEST CASE IN LARAMIE, and SPEAKING OF GOING have taken the world by storm. 

It turns out to stand out you need more than a great concept and some fancy audio equipment. For a podcast to really pick up steam it needs to be packaged similar to a film or TV series. It usually needs producing partners, it needs banner names and talent, and it needs a distributor or network that is willing to pick it up. So what do you need to do know before you write that first word or produce that first .wav file? How can you put the odds in your favor and still enjoy the ride? 

Mark will lay out how to properly develop and package your podcast in order for it to hopefully get picked up by a podcast network and serve as IP for future opportunities. He’ll delve into what the podcast landscape looks like and what it takes for a podcast to become a hit. He’ll share the 4 main ways you can increase your odds for discovery and discuss the need for getting a podcast distributor on board. He’ll also go over how best to bring name actors on board and get them excited on your project. Mark will then teach you how to nail your pitch to networks and podcast distributors, what sort of pitch documents you should prepare and how to communicate your show to get executives on board. Mark will even provide case studies of real pitch documents he’s created for his own shows and go through what about them worked and didn’t. Finally, Mark will discuss the path from hit podcast to IP and what next steps can be.

Mark's deep experience in the podcast space and the success he has found through his career has given him the knowledge and understanding of what it takes to make a podcast hit, and he's going to share what he knows with the Stage 32 community.

Making a podcast hit means more than a great concept or script. Mark will walk you through what you actually need to do to give your show the platform it needs to find success.

Praise for Mark's Stage 32 Teaching:

"Mark is amazing. I learned so much from this webinar that I'm going to bring with me as I try to get my first podcast off the ground." - Noah L.

"Tons of valuable information here not just for those looking to make a podcast, but for anybody telling stories in film, novels, television, you name it. Highly recommend." - Haley R.

"I can't recommend learning from Mark enough. He's a wealth of information." - Zach C.

• An Introduction
• Mark’s story – how he and his partner helped create the Wondery Sound
• Tools Not Rules
• Important definitions
  • Commercial podcasts
  • Vanitycasts
  • B2Bcasts
  • Vaporcasts
• What Is a Hit Podcast?
• And the 3 biggest obstacles to make your own podcast a hit
• How to Make Your Podcast Great
• How to Make Your Podcast Unique
• The 4 Main Ways You Can Increase Your Odds for Discovery
• The Importance of a Podcast Distributor

• Main networks currently out there
• How Can You Get a Distributor for Your Show?
• Making your pitch attractive to influential distributors
• Popular vs. good
• What makes a show easier to sell to advertisers
• What’s a Good Concept for a Podcast?
• Let’s Talk Numbers – What Actually Constitutes Success?
• How Can You Get Your Podcast HEARD?
• Mark’s experience with WGE
• Being on a network vs. independent distribution
• Is it important to have representation?
• Coming in with an existing audience
• The power of an existing media platform
• Episode drops and other strategies
• Leveraging existing
• Approaching Actors and Influencers
  • How to find the talent that will want to get on board
  • Using social media
• Nailing the Pitch to Networks and Distributors
• Putting together your One Sheet / Pitch Deck
• Tips to best communicate your show
• Pitch Document Case Studies
• Mark will show multiple pitch documents he has created, why he made the choices he made, and how the documents helped (or hurt) his shows getting picked up
• The Path from Podcast to Marketable IP
• Mark’s 5 Biggest Takeaways

Q&A with Mark

All levels of screenwriters (advanced, intermediate and beginner) looking to create a successful podcast.

All levels of screenwriters (advanced, intermediate and beginner) looking to learn the elements that make a podcast successful.

All levels of screenwriters (advanced, intermediate and beginner) looking to get their screenplay produced by first turning the story into a successful podcast.

Producers who are looking to create a successful podcast and leverage it into a film or television series. 

Actors who want to take charge of their career by creating a podcast that will get them attention.

Storytellers of all background who want to learn the elements that make a successful podcast.