

Summary
Learn how to create a compelling pitch for your female-driven television pilot script from the Director of Development behind Netflix's "Russian Doll"
PLUS! You'll receive exclusive handouts to help you create your pitch!
You have a great female-driven TV pilot script that you spent countless hours perfecting. You know that female-driven stories have skyrocketed to international success in the last few years, leaving executives, agents, and managers hungry for pilots that center on complicated and diverse women. You know your characters, your story, the twists and turns….now what?
You can’t sell or make a TV show without pitching it first – but the pitch process can be daunting and even mysterious. What makes a female-driven TV series pitch stand out? How much should you include? And how do you leave your audience wanting more? In order to successfully pitch your series, you need to know how to effectively convey your complex female characters and understand the current style, pacing, and structure of television.
The good news is this: pitching is a skill, and it can be learned and honed with practice. Your pitch will often determine whether or not anyone even reads that pilot you’ve worked so hard to complete, so you’ll need to communicate your vision in the most marketable way possible, while remaining succinct, articulate, and engaging. Networks have never been so inundated with pitches and ideas; what is it that only you have to offer to the world of television?
Taking you through this professional-level pitch training is Colleen Labella, Director of Development at Shoot to Midnight, the company behind the Emmy-nominated series RUSSIAN DOLL on Netflix, the Freeform series SINGLE DRUNK FEMALE, and the upcoming Star Wars series THE ACOLYTE. Colleen has centered her career around female stories - which can be seen across her varied projects - and has a wealth of knowledge to share on how to pitch long lasting, compelling female-led stories that resonate with executives.
During this exclusive Stage 32 on-demand webinar, you will learn how to develop a dynamic and engaging pitch that shows off not just your story but also your unique voice. You will learn how to best create your compelling logline, and convey the unique tone, world, themes, and characters in your story all while expressing your unique voice. You'll also cover how to best create the visual component of your pitch to stand out to producers and executives.
PLUS! Colleen will provide you with exclusive handouts to help with your pitch.
If you have a female-driven pilot that you're ready to pitch, this webinar is a must!
TESTIMONIALS FROM COLLEEN'S PREVIOUS STAGE 32 EDUCATION:
"Colleen Labella was fantastic! I cannot wait until she has pitch sessions available again!" -- Maeve T.
"Being made aware of the shift in patterns of how women are being presented, learning about the popular themes and knowing I fit in, learning about the negative traps, seeing the five-act structure broken down gave me a clearer perspective to assess my development, learning what hooks her and different ways it can be done and what it includes (great)." -- Laurie W.
"Colleen was a fantastic instructor (I wish she taught workshops). The information she provided was practical, helpful, and encouraging." -- David B.
What You'll Learn
- The Elevator Pitch
- What is a logline and why is it important?
- How to format your elevator pitch
- Writing a pitch document – what should you include?
- Overview
- World
- Tone
- Theme
- Character: Who should you include and what do we need to know about them?
- Pilot Synopsis and season summary: How do you best communicate the narrative?
- Adding a personal touch
- What should your audience know about you?
- Verbal pitch tips
- How do you keep your audience’s attention?
- A visual aid
- What are the benefits of offering a visual aid?
- What do you include in a pitch deck or a lookbook?
- How can you make your deck stand out?
- What to leave behind
- Q&A with Colleen
Who Should Attend
- Any writer who is looking to write a powerful female driven script
- Any producers who are interested in working on a female driven project for the market
- Any director looking to understand the nuances on having strong female actors to direct
Executive
