Summary
100% Satisfaction Rating!
"This was by far the best webinar on pitch documents that I have experienced." - Tiffany C.
Creating a compelling TV series pitch document is an essential skill for any aspiring television writer or producer. It's not just about having a great idea; it's about articulating that idea clearly and persuasively. A well-crafted pitch document can be the key to getting your show noticed and greenlit by networks or streaming platforms. It serves as a blueprint for your series, outlining the key elements and demonstrating your vision, which is crucial in a competitive industry where countless pitches are vying for attention.
However, you can experience common missteps in your pitch documents that can hinder your chances of success. These mistakes often include failing to clearly define your show's premise, neglecting to develop compelling characters, or not adequately addressing the series' themes and concepts. Additionally, some pitches fall short in capturing the intended tone or fail to convey why the show is relevant now. Understanding and avoiding these pitfalls can significantly improve the effectiveness of your pitch.
Your Stage 32 Educator Anna Henry, is a seasoned Producer and Development Executive with an impressive track record of setting up projects at major networks and platforms such as Sony, Amazon, and Netflix. Anna's extensive experience includes roles at Nickelodeon, CBS, and ABC, as well as her tenure as Head of Development at Andrea Simon Entertainment. With more than 15 years of experience working with writers and developing successful series like THIS IS US and FEAR THE WALKING DEAD. Anna brings a wealth of knowledge and practical insights to this webinar.
In this webinar, Anna will guide you through the intricacies of crafting a successful TV series pitch document. You will learn about the different types of pitch documents, including pitches, treatments, and bibles. Anna will cover the differences between verbal and written pitches and how to structure your pitch document effectively. Key topics include crafting compelling loglines, defining themes and concepts, creating engaging teasers, developing your show's world and characters, and understanding the importance of tone and pacing. Anna will also provide tips on how to prep for a verbal pitch and what to bring into a pitch meeting. Finally, the session will conclude with a Q&A, offering you the opportunity to get personalized advice from Anna herself.
PLUS! Anna will include these handouts for you to download:
- Stranger Things Pitch Document
- New Girl Short Pitch Document Example
- Lookbook Example
This was my first Stage32 webinar, and it exceeded my expectations, both in terms of quality (and quantity) of information and overall value. Anna was personable, knowledgeable, and organized. The slide deck was helpful, and her overall presentation hit all the key topics. Anna and Stage3 2 delivered the goods. - John R.
What a thoughtful, thorough and inspiring webinar. It's clear that Anna Henry put an enormous amount of work into this presentation. Not only was the content there, but the structure was also superb. I feel educated and inspired to go back to my own work and do better than what I thought was my best. What could possibly be better than that! Thank you Anna for your genius and your generosity. - Crispin L.
See more testimonials below!
What You'll Learn
- What is a pitch document: pitches, treatments, bibles.
- Verbal pitch vs. written pitch vs. short pitch for submission.
- Basic structure of a pitch document
- Loglines - how to craft them and how to say them
- Themes and concepts:
- What is the show about?
- What are you saying with the show?
- Why you, why now?
- Teaser - Grabbing your audience
- The World - What is your setting and why do you want to do a show about it?
- Characters:
- How many do I pitch?
- Quirks, traits, backstory, dynamics - how to avoid stereotypes when you're pitching in one sentence
- How to avoid the "laundry list"
- Likeable vs. relatable
- Pitching your pilot - I only have a few minutes / two pages, shouldn't I just pitch the pilot?
- Pitching your series:
- Story engine
- Season arcs / character arcs
- Typical episode and how many to pitch
- Tone:
- Pacing
- Humor
- Look and feel
- To comp or not to comp - that is the question
- How to prep for a verbal pitch
- What to take into a room and what to leave behind
- Q&A with Anna!
Who Should Attend
Screenwriters, filmmakers, actors and producers looking to develop a hit TV pitch document/TV pilot treatment.
Executive
Anna Henry is a Producer, Television Development Executive and an educator for Netflix. Anna has set up projects at Sony, 20th Television, EOne, Starz, Amazon, Netflix, Corus, ITV America and more. Anna began her career as a development executive at Nickelodeon, then crossed over to prime-time television working at CBS and ABC in drama development and programming before working in management and establishing herself as an Independent Producer.
She was Head of Development at Andrea Simon Entertainment, a boutique literary management and production company representing writers and directors. She has more than 15 years experience working with writers on developing their passion projects and building their careers with client credits including Netflix's "Seven Seconds"; Starz'"Vida"; BET’s “In Contemt”; HBO's "The Deuce", "Big Love", and "Vinyl"; Showtime's "The Chi"; NBC's "This Is Us"; The CW's "Jane the Virgin"; Direct TV's "Kingdom"; AMC’s “Fear the Walking Dead”; PBS' "Mercy Street"; and more.
Anna has projects currently in development around the world. She is currently developing procedurals, crime thrillers, dark comedies, YA and Millennial-focused projects, character-driven sci-fi, and recent period. She is a member of HRTS Associates and Greenlight Women.
Testimonials
This was by far the best webinar on pitch documents that I have experienced. I've seen others where they give certain advice that she warned not to do! - Tiffany C.
This was my first Stage32 webinar, and it exceeded my expectations, both in terms of quality (and quantity) of information and overall value. Anna was personable, knowledgeable, and organized. The slide deck was helpful, and her overall presentation hit all the key topics. Anna and Stage32 delivered the goods. - John R.
What a thoughtful, thorough and inspiring webinar. It's clear that Anna Henry put an enormous amount of work into this presentation. Not only was the content there, but the structure was also superb. I feel educated and inspired to go back to my own work and do better than what I thought was my best. What could possibly be better than that! Thank you Anna for your genius and your generosity. - Crispin L.
Anna provided a lot of quality information on the art of the tv pitch and having the pitch document samples is a nice benefit, along with the recording, to go back over and study. - Linda R.
So informative on the structure of a pitch. What's needed and how to go about dealing with the things that will come up during a verbal pitch or simply in the relationship between those giving a pitch and those receiving one. Well organized Anna, thank you! - Julia L.
Anna has a considerable amount of experience in the subject matter. She was well prepared and organized in her presentation. I took away the information that I was hoping to receive. - Bud M.
First off, I want to say thank you to Anna and the entire stage 32 crew. Not only was this extremely insightful about pitching your stories and ideals, but also about how specific your writing(the actually scripts) need to be. It definitely sent me back to rethink, improve, and be more specific with my projects that I plan to pitch. - Zack S.
Anna was concise, and detailed. I've been working on log-lines/treatments/synopsis for 2 years for my scripts and never had it nailed like Anna was able to do. She rocks! - Cheryl Lynn S.
Anna Henry was very to the point and her suggestions were full of experience and knowledge. Stage 32 is terrific for offering these webinars. I have learned so much and do feel fortunate to take advantage of the information. - Dana S.
Anna was so generous with her time, so knowledgable, so encouraging...very grateful. It feels like there's a stronger wind at my back after that. Thank you! - Michael L.