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PowerNetworking for Film and Television Producers
PowerNetworking for Film and Television Producers
Taught by Heather Hale
Independent Film and Television Producer, Director, Screenwriter and Author
On Demand
$49.00
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Summary

Learn directly from Heather Hale, Independent Film and TV Producer and Director who is vetted to pitch projects to NBC Universal and whose 50 hours of television have won Emmys, Tellys and Ace Awards as well as "Best New Series Pilot"!

Our industry has changed dramatically - and it continues to evolve. This webinar will help you strategize how to find the best points of entry for your projects in the overlapping but distinct media marketplaces. Learn time-proven techniques and new resources to proactively brainstorm the right attachments and elements for your project.

Learn how to identify, research and prioritize a finely honed hit list of marquis-value actors appropriate for not only the roles – but your budget and genre; bankable, "gettable" directors that will do justice to your project's sensibilities; legitimate financiers and distributors proficient in your niche and the brands that are eager to hit your target demographics. Figure out how to track them all down, strategize the best approaches to get on their radars and develop the kind of materials and pitches they will most likely respond to. Heather uses in-the-trenches humor, candor and real world examples to illuminate the many paths to getting a project up onto the big (or little) screen.


PRAISE FOR HEATHER'S TEACHINGS:

"Using Heather's techniques and system, the day after her seminar, I had meetings set up with Oprah and Warren Buffet and now have access to A-List celebrities." - Sarano Kelly, #1 Motivational Speaker on Wall Street

"It was that sticky, oppressive day in China Grove, in the church parking lot, when you took time out of your busy day to thank EVERYONE - including extras – for being there and helping out. That speech made me feel as if I was back on the right track with my life and made you an instant hero in my life. So few people would have taken the time to not only show their appreciation but also to treat even random Extras with kindness and respect – I couldn't help but be impressed. That might help explain why I not only consider you to be the best Director I've ever worked with but also why I'll always be willing to help you out with anything." - Kevin McDermott, Actor (Absolute Killers)

"If – and when – I win an Oscar, Heather will be the first to get the thanks! Heather is so inspirational, she could raise the dead! Her knowledge and integrity amazes. A walking muse. Like a pep rally from afar. Nothing less than transformational. Heather possesses a keen understanding of how the entertainment industry operates. She was invaluable in helping me construct a game plan to define and reach my goal target audience in the most efficient, effective manner possible – to fill the theater with casting directors for my one woman show. Not only did Heather demystify the art of schmoozing but she also provided me with the tools to overcome my fear of cold calling industry folks." - Jennifer Rosen, Actress/Writer (One Woman Show: Tall Girl)

"Heather is so insightful. She gives her heart and her soul to her students and their work – it’s so obvious how much she cares." - Keren Green, Director, Writer, Producer

"The first time I heard Heather speak, I was captivated by her passion, insight, warmth and humor… and I immediately knew I wanted to be her friend. As I got to know Heather, I soon discovered that her immense talent is equally matched by her extraordinary generosity and that her passion for teaching and helping others is unsurpassed. She is a true gift to the Los Angeles film community." - Eve Honthaner (Titanic, Tropic Thunder, Dreamworks, etc.), The Complete Film Production Handbook, Hollywood Drive: What it Takes to Break in, Hang in & Make it in the Entertainment Industry, Founder, Film Industry Network; Instructor, USC School of Cinema

"We all know this is a relationship business and in my work as a producer and educator, I have so many times found myself in the small-world scenario that converges on one name: Heather Hale. As a meta-networker myself (ie: networking is a verb and we are its henchmen), I have never met anyone as lightning quick on the speed dial as Heather." - Gabrielle Kelly, Producer, Writer, Professor

"Hollywood does indeed have a heart – and it beats in this woman." - William Roetzheim, Award-winning Playwright

"Heather you organized the most fabulous and informative workshops for the foundation for international film artists! You are an awesome teacher as well and I always walked away pumped!" - Evita Castine, RKO Pictures

"It was that sticky, oppressive day in China Grove, in the church parking lot, when you took time out of your busy day to thank EVERYONE - including extras – for being there and helping out. That speech made me feel as if I was back on the right track with my life and made you an instant hero in my life. So few people would have taken the time to not only show their appreciation but also to treat even random Extras with kindness and respect – I couldn't help but be impressed. That might help explain why I not only consider you to be the best Director I've ever worked with but also why I'll always be willing to help you out with anything." - Kevin McDermott, Actor, Snitch

What You'll Learn

  • Who actually funds, makes and distributes movies and television?
  • How do you get your projects to them?
  • Beyond the logline and synopsis - what sort of marketing materials should you create?
  • What should go into your Film or TV pitch package or proposal?
  • Should you do a full-blown indie film business plan? For whom? Why?

Part 1:

  • What is Networking? And why does it matter? Is it proven?
  • How is PowerNetworking different?
  • How has social media affected networking and marketing?

Part 2:

  • Understanding the Lay of the Land
  • The Modern Film Marketplace
  • The TV Landscape

Part 3:

  • Project Proposals
    • Who's Reading Them – and Why?
    • What Goes Into Them?
  • Examples of Indie Film Project Proposals and Film Slate Business Plans
  • Both Scripted and Reality TV Pitch Packages, Series Bibles, sizzle reels

Part 4:

  • Bringing it all together with a few examples

Part 5: Recorded, in-depth Q&A with Heather!

Who Should Attend

  • Film and TV Producers with great projects
  • Entrepreneurs and Creatives who are ready to "produce" their own careers
  • Below-the-Line Crew wanting to work "Above-the-Line"
  • Aspirants wanting to break into the business who are tired of waiting for others to make their projects or careers "happen"

Executive

Heather Hale
Heather Hale
Independent Film and Television Producer, Director, Screenwriter and Author at

Heather Hale is an Independent Film and Television Director, Producer and Screenwriter and former IFTA liaison for the American Film Market.

As a Director/Producer, she has cast commercials, industrials, infomercials, short films, pilot presentations, sizzle reels, Corporate training (DVDs and online) and over 50 hours of television which have won a couple Emmys, Tellys and Ace Awards as well as "Best New Series Pilot." Ms. Hale cast almost 50 for her last feature thriller, Absolute Killers,which starred Edward Furlong, Ed Asner and Meat Loaf is available nationwide at Walmart, Best Buy and Amazon.

She wrote The Courage to Love, the $5.5 million dollar 2000 Lifetime Original Movie, a Canadian co-production that starred Vanessa Williams opposite Diahann Carroll, Gil Bellows and Stacy Keach.

She’s certified as an approved producer to pitch projects to NBC Universal for their annual million dollar development fund for any of their 15 outlets. She’s currently writing a book for Focal Press entitled "PowerNetworking the Film and Television Markets" that will be published next June. She has several television series and independent films in development.

An active contributor to the entertainment community, Ms. Hale is a member of The Academy of Television Arts and Sciences and Showbiz Mensans.

Testimonials

"Using Heather's techniques and system, the day after her seminar, I had meetings set up with Oprah and Warren Buffet and now have access to A-List celebrities." - Sarano Kelly, #1 Motivational Speaker on Wall Street

"It was that sticky, oppressive day in China Grove, in the church parking lot, when you took time out of your busy day to thank EVERYONE - including extras – for being there and helping out. That speech made me feel as if I was back on the right track with my life and made you an instant hero in my life. So few people would have taken the time to not only show their appreciation but also to treat even random Extras with kindness and respect – I couldn't help but be impressed. That might help explain why I not only consider you to be the best Director I've ever worked with but also why I'll always be willing to help you out with anything." - Kevin McDermott, Actor (Absolute Killers)

"If – and when – I win an Oscar, Heather will be the first to get the thanks! Heather is so inspirational, she could raise the dead! Her knowledge and integrity amazes. A walking muse. Like a pep rally from afar. Nothing less than transformational. Heather possesses a keen understanding of how the entertainment industry operates. She was invaluable in helping me construct a game plan to define and reach my goal target audience in the most efficient, effective manner possible – to fill the theater with casting directors for my one woman show. Not only did Heather demystify the art of schmoozing but she also provided me with the tools to overcome my fear of cold calling industry folks." - Jennifer Rosen, Actress/Writer (One Woman Show: Tall Girl)

"Heather is so insightful. She gives her heart and her soul to her students and their work – it’s so obvious how much she cares." - Keren Green, Director, Writer, Producer

"The first time I heard Heather speak, I was captivated by her passion, insight, warmth and humor… and I immediately knew I wanted to be her friend. As I got to know Heather, I soon discovered that her immense talent is equally matched by her extraordinary generosity and that her passion for teaching and helping others is unsurpassed. She is a true gift to the Los Angeles film community." - Eve Honthaner (Titanic, Tropic Thunder, Dreamworks, etc.), The Complete Film Production Handbook, Hollywood Drive: What it Takes to Break in, Hang in & Make it in the Entertainment Industry, Founder, Film Industry Network; Instructor, USC School of Cinema

"We all know this is a relationship business and in my work as a producer and educator, I have so many times found myself in the small-world scenario that converges on one name: Heather Hale. As a meta-networker myself (ie: networking is a verb and we are its henchmen), I have never met anyone as lightning quick on the speed dial as Heather." - Gabrielle Kelly, Producer, Writer, Professor

"Hollywood does indeed have a heart – and it beats in this woman." - William Roetzheim, Award-winning Playwright

"Heather you organized the most fabulous and informative workshops for the foundation for international film artists! You are an awesome teacher as well and I always walked away pumped!" - Evita Castine, RKO Pictures

"It was that sticky, oppressive day in China Grove, in the church parking lot, when you took time out of your busy day to thank EVERYONE - including extras – for being there and helping out. That speech made me feel as if I was back on the right track with my life and made you an instant hero in my life. So few people would have taken the time to not only show their appreciation but also to treat even random Extras with kindness and respect – I couldn't help but be impressed. That might help explain why I not only consider you to be the best Director I've ever worked with but also why I'll always be willing to help you out with anything." - Kevin McDermott, Actor, Snitch

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