Tone reels are industry oriented shorts that use footage from other sources to create a single feel, or tone, so that investors and others will grasp what we’re trying to create. And, let’s be honest, The Brittle Riders is not easy to match with anything out there. I began to understand how hard it would be when the third company that does these things turned me down. Oh, sure, they wished me luck too, but they still turned me down. Freddy Noriega, of Fredits.net, not only accepted, he nailed it.