Jana Cruder

CEO at S H / F T M E D / A Productions
Concept Artist, Director, Photographer (Still), Art Director, Assistant Director, Post-Production Coordinator, Producer and Production Coordinator

Los Angeles, California

Member Since:
October 2014

Last online:
> 2 weeks ago

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About Jana

Jana Cruder is a multimedia, cross-disciplinary creative who believes that concept drives medium.
I AM passionate about collaborating on high-production, high-value and high-impact projects that offer brands and clients visual distinction and add value to our world.

As a child of the 80’s, coming of age in the 90’s and early 2000’s she is the last generation of hybrids. influenced by film, in-camera techniques and a true magician of light she passionately brings these creative sparks to every project she embarks on. The result is media & experiences that ARE both iconic and engaging.

As an award-winning director, photographer, and producer Jana is also an internationally exhibited experiential and concept artist. She is passionate about creating immersive environments that are documented in multiple layers, from multi-day content creation productions to public art installations. Her holistic distinctive approach and innovative experiences engage the public in everything from conversations about climate change to brand activations.

Jana is known for her big-picture vision while guiding brands to develop cohesive messaging that is visually creative and distinct. As an artist, she invents eye-catching and thought-provoking work tied to her passion for people, culture, travel, nature, clean ingredients, light, and trees. Her interactive approach also directly translates to the impactful activations she develops for her corporate and commercial clients.

With more than 15 years of industry experience, Jana knows what it takes to navigate the most intricate details of production. She confidently oversees visual development from concept to delivery thanks to her background as a photographer, producer, director, and creative director. Jana also specializes in leading content team collaboration, bringing together a team of creators to share a cohesive message across multiple applications and platforms. And with more than a decade of advertising, direct-to-client, start-up and B2B experience, Jana has an impressive portfolio of high-caliber, high-concept, and high-impact deliverables.

Jana was raised in rural Pennsylvania and is now bi-coastal and shooting, working and living in Los Angeles, Las Vegas & New York.

She also frequents Ayampe, Ecuador.

Gender:
Female

Badges

Certifications

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Credits

Widow Titties (2021 - 2022)
Film (short) by S H / F T M E D / A Productions Director / Producer A monologue-driven series of vignettes following a woman's journey through widowhood, entrepreneurship, and infertility. An exploration of the freedom that comes from shredding expectation and embracing your whole self. Widowtitties is a glimpse into the complexities of becoming a widow at a young age, while also navigating the journey to motherhood and the pressures in the pursuit of having it all. The piece is an emotional presentation that evolves into a captivating rhythm of narration and poetry, written and performed by Nicole Staple, whose story the film is based on. In an effort to deliver a unique experience for this vulnerable story, director Jana Cruder set out to create a piece that lands between art and narrative drama. Shot in one day, the idea was to create an immersive piece for social platforms - that stops scrolling in its tracks. As such, the work is visually captivating and filmed vertically. The short vignettes each present our character amongst an evolving story-line. The visually rich color treatment, lighting, set design and costuming are influenced by the pop icons and culture influences of the late 80s and early 90s. Written & Performed by Nicole Staple Directed by Jana Cruder A S H / F T M E D / A Production. Cinematographer, Editor - Amber Estherpeace Doerr EP- Nicole Staple Voice of Erik Mazmanian- Daniel Mazmanian Set Design & Makeup - Megan Sutherland Hair - Nina Foot Musical Scoring & Composer - Kush Mody Art Department - Katie Ann Carey Production Assistant - Taylor Shae ** Special Thanks to … Ruthie Ackerman, Christopher Erwin, Maddie Gryll
Invocation (2021 - 2022)
Film (short) by S H / F T M E D / A Productions Director / Producer Collaboration With Chae Amando Fashion Film - After the world comes to a stop - its the free thinkers and artists that hold the container for the wonder, the whimsical and the future. The realities of forest fires, devastating desertification and changes to ocean temps have created huge vast deserts where we roam. An Invocation - to the magic and the spirit together we dance for peace and rain. A S H / F T M E D / A Production Credits Director - Jana Cruder Cinematographer - Scott Byrne Editor - Amber Estherpeace-Dooer Dancers - Chae Amando & Tala Talon Wardrobe in order of appearance Coral Tulle Ruffels Gown by Jimmy Paul Red & White Draped Gowns by Marina Light Atelier Special thank you to Underpin PR Music MNT GRL 02 Spacebook7 (cauliflower) 04 Half elf (onion-garlic)
Plastic Man (2016 - 2017)
Film (short) by S H / F T M E D / A Productions (Drama and Short) Director Josie, a farm girl that has escaped her roots for the big city, finds herself at a crossroads on the morning of her wedding. Her childhood love Patrick, who has become the confident successful man she always wanted, calls her out of the blue. In a self-sabotaging curiosity she goes to meet him. As the night unfold, Josie is once again pulled back by the grips of her past as she contemplates if she can ever truly move forward. Written by Carly Hebert Directed by Jana Cruder Produced by SH / F T M E D / A Productions LLC. Josie Alicia Henry Young Josie Zoey Todorovsky Graham Timothy Dvorak Patrick Jake Miller Young Patrick Walker Bryant Cabdriver Gary Baseman Spencer Daniel Hoffman School Teacher Lora Witty School Children Extras in order of appearance Kylie Young Borden Lunyushkn Cassedy Lorentzen Leona Bryant Cinematographer Eric Sobeleski Editor Amber Estherpeace Dooer 1st Assistant Director Allie Levin 2nd Assistant Director Scott Byrne Camera Operator Benjamin Plumb Drone Operator Tanner Gardner Best Boy Josh Beavers Sound Doug Beatty Assistant Sound Chris Brignola Set Designer Ashley Mccod PA Deborah Giannone PA Arlo Tobin PA Miranda Williams Studio Teacher Mathew Scollon Studio Teacher Heather Siembieda Location Jean-Pierre Vanhoegaerden Music St. Paul De Vence- Pink Wine Leftover Cuties- Through it All Damien Rice- Cheers Darlin’ Laura Marling- What He Wrote A special thank you to the following humans, without them this wouldn’t be possible. Gary Baseman Mi Ann Bennett Scott Byrne Jennifer Bryant Leona Bryant Ron Cruder Garrick Ebbins Jerry Galager Marty Hebert Karla Hoffman Matthew LaPenta Amy Lorentzen Natalia Lunyushkn Phillip Montgomery Brandon Parker Eric Sobeleski Evgenia Todorovsky Mary Tobin Rick Tobin Rabbi David Weiss Sabrina Young Music in this video Song Cheers Darlin' Artist Damien Rice Album O Writers Damien Rice Licensed to WMG (on behalf of Warner Records Label); PEDL, ASCAP, LatinAutor, LatinAutor - Warner Chappell, CMRRA, UNIAO BRASILEIRA DE EDITORAS DE MUSICA - UBEM, LatinAutorPerf, and 9 Music Rights Societies Song What He Wrote Artist Laura Marling Writers Laura Marling Licensed UMG (on behalf of UMC (Universal Music Catalogue)); CMRRA, LatinAutor - PeerMusic, MINT_BMG, BMI - Broadcast Music Inc., BMG Rights Management (US), LLC, LatinAutorPerf, ARESA, Abramus Digital, and 7 Music Rights Societies