Two underwear moguls vie for control of the marketplace and ultimately, for one another’s company while revolutionizing the underwear industry with technology-inspired underwear.  She’s a feminist and he's a player. She must outsmart her three evil ex-step mothers who are still on the board and want to oust her to protect their financial interests and he’s in trouble and  needs her US plants in order for his company to survive. 

SYNOPSIS:

SYDNEY STONE (40, a fierce feminist and innovator) has always shied away from her family business because her father's three ex-wives each finagled a seat on the Board of Directors during their respective divorces. As antagonists, Cha Cha (45 a lusty kleptomaniac), Rita (55 a rambunctious lush), and Thelma, (65 a shallow plastic surgery queen) attempt to usurp Sydney's power and block her innovative underwear inventions after she takes the reins when her father slips unexpectedly into a coma, post surgery. His new, young wife, Peaches (35) encourages her to be bold and lead in his absence, helping her figure out how to oust the undeserving trio who are the only remaining board members during a reorganization of his American-made underwear company, Stone Briefs.

Woody Wild (45, a fun-loving and charismatic player) is in trouble. His Wild Wear factories in third-world countries are getting blown up and shut down. Cheap labor has become perilous and unconscionable. With his right hand man, Dick Riccio (55), they make a play to acquire Stone Briefs because they desperately need their American-based manufacturing plants. Woody is also looking to bankroll his newest endeavor, Wild Wear Nightclubs, which are retail stores by day and ridiculously risqué underwear nightclubs by night (e.g.Victoria's Secret meets Hooters).

Set in Chicago, their first encounter sends Sydney on the offensive and sparks Woody's attraction to her. Their competitiveness heats up as both companies vie for the Innovator of the Year Award, a prestigious and lucrative prize that would secure their companies' futures. This 'Battle Between Briefs' plays out in public as they each introduce some unusual, technology-driven, and action-packed new lines of underwear.

Sydney's underwear inventions are more practical, such as a bra with a mini cell phone, vibrating underwear for weight loss, and invisible heating coils for winter warmth to name a few. His underwear inventions reflect his sexy and carefree brand with items such as boxers with condoms holders (and 'bottomless' refills), "mood" pants that change color, and bras with adjustable, inflatable breasts that substitute for plastic surgery.

They change the industry and challenge one another as they embrace technology and try to make the world a better place from the inside (or underside) out. The final farce culminates in Sydney Senior (newly emerged from a fake coma) and Peaches being allegedly being kidnapped while wearing Sydney's new GPS underwear. Their rescue mission becomes part of a media circus that Peaches orchestrates with her PR company to help Sydney win the innovation prize and oust the evil stepmothers.

Sydney and Woody almost have a brief affair the night before the Innovation Awards, their attraction surfacing, then submerging just as quickly when they remember what's at stake. They've made a bet in public with their companies in an "all or nothing" outcome. Woody wins unfairly since Dick bribed the judges. Sydney learns about this illegal move when she overhears one of her step mothers (Cha Cha) in heated foreplay in the women's bathroom with Dick. She takes him to court, but he claims he didn't know about the scandal. All he ever really wanted was her and offers to work for her. In the end, they join forces, fall in love, and take the underwear world by storm.

The closing scene is on the catwalk at the Wild Wear nightclub one year later with everyone dancing to his signature song, Wild Thing and the upbeat feeling that underwear really can change the world.

A BRIEF AFFAIR