Learn from expert Mark Padilla, who has overseen the release of more than 100 films in international markets!

Get a curated Film Distribution Strategy Cheat Sheet, practical tips on navigating VOD, SVOD, and AVOD platforms, and insider advice to help you craft a release strategy that maximizes both revenue and exposure for your film!

In today's world of independent filmmaking, the VOD, SVOD, and AVOD distribution strategy has become a more substantial option for many filmmakers. We've brought in 20-year executive Mark Padilla, who has worked in the worldwide distribution side of the independent film industry and has overseen the distribution and release of more than 100 films during his career. 

The world of film distribution has dramatically changed in just the last few years.  During the pandemic, we saw the closure of major cinema chains and independent theaters throughout the US, which led to the rise of consumers staying home to watch movies.  As a result, fewer movie theaters are booking independent films with very few exceptions.  The cost of properly releasing a film theatrically doesn’t seem worth the marketing spend to promote the movie.  What is a filmmaker to do?  Video On Demand (VOD) has become the new normal for the world to watch movies.  But is all VOD created equal?  Is there a path that filmmakers should take as they approach VOD?  What are the differences between TVOD, SVOD, AVOD, Fast Channels, OTT platforms, and is there now something called LVOD?  A filmmaker should understand the difference between a Pay Television channel vs an SVOD platform and Free TV vs Fast channels or AVOD.  For filmmakers or investors to maximize the potential revenue of their projects, they need to understand the different ways films are being distributed in today’s market.

Your Stage 32 educator, Mark Padilla, is a seasoned expert with over 20 years of experience in global film distribution and a proven track record of guiding independent filmmakers to success. As the President of Worldwide Sales and Acquisitions at Jackrabbit Media, Mark has overseen the release of more than 100 films across international markets. His deep expertise in negotiating deals and navigating the ever-changing landscape of digital platforms makes him the perfect leader for this exclusive webinar.

In this exclusive webinar, you’ll gain insider insights into how windowing works, how to differentiate between VOD, SVOD, and AVOD platforms, and how to time your release to maximize revenue. Through case studies and real-world examples, you’ll learn how to tailor your distribution plan to fit your film’s unique needs and ensure success. By the end, you’ll be equipped with the tools and knowledge to confidently navigate the evolving landscape of film distribution and take control of your film’s release strategy.

PLUS! You'll receive: 

• A curated Film Distribution Strategy Cheat Sheet
• Practical tips on navigating VOD, SVOD, and AVOD platforms
• Insider advice on crafting a release strategy
• Strategies to maximize both revenue and exposure for your film

Testimonial from your Stage 32 Educator:

"Stage 32 is a great organization that educates and builds communities of media and entertainment professionals.  I am excited to be working with Stage 32 and bringing my 20 plus years of distribution knowledge to new artists entering the industry.  I want to help them avoid costly mistakes, and instead build a strong plan for their film’s sales and distribution success. " -Mark Padilla

• Understanding the Various Film VOD Platforms & Windows

  • What does “window” mean

  • How a window effects the customer and content creator

  • The differences between VOD/TVOD, SVOD and AVOD

  VOD/TVOD: Video On-Demand/TV On-Demand

  • Understanding what Transactional Video-On-Demand (across cable/sat/telco & OTT platforms) is and who are all the platforms

  • How & why different platforms charge different prices for the exact same content.

  • Why different platforms have different lengths for their availability windows

  SVOD: Subscription Video-On-Demand 

  • Understanding what SVOD is and who are all the platforms

  • Why are there different pricing by the primary SVOD platforms.

  • The differences in content options on the various SVOD platforms.

  AVOD Advertising Supported Video-On-Demand 

  • Understanding the wide variety of Advertising approaches (front loaded, interspersed, directed).

  • How AVOD is different than TV

  • Breaking down Hulu & Amazon’s new AVOD platform

  • Why Apple does not have an SVOD platform (yet). 

  
  

  How the windows work as a whole

  • The new role of the “exclusive” window

  • The variances in the way a title is presented in each of the distribution windows

  • Understanding the evolution of the Windowing strategies

  • How to blend windowing models and understanding which is best for your film

  • When shrinking windows is an issue

  Your strategy

  • DIY distribution vs aggregators/distributors. 

  •  Why & when it makes sense to break with the traditional windowing strategies

  • What can you expect for revenues in each window?

  • The timeline of revenues expected for each window

  Negotiating your team

  • Defining the Revenue split and the many variations that can have

  • What are realistic deal terms

  • Understanding International Distribution options

  • The windows- what you can request and expect

  Case Studies

  • Films that have found success in the On Demand marketplace and what that means in the world of VOD/SVOD/AVOD.

  • A scale of monthly new releases in just the TVOD films marketplace and the ripple effect of SVOD & AVOD licensing because of the volume of new releases.

  • Will “Premium VOD” ever become a reality?

  Q&A with Mark

• Independent filmmakers looking to understand distribution strategies.
• Producers aiming to optimize release windows and revenue.
• Film students eager to learn about VOD, SVOD, and AVOD platforms.
• Content creators wanting to maximize exposure for their projects.
• Film distributors seeking deeper insights into platform-specific strategies.
• Investors interested in understanding how to maximize returns on film projects.
• Marketing professionals working with film distribution and release strategies.
• Film executives tasked with negotiating distribution deals and contracts.

Testimonial from your Stage 32 Educator:

"Stage 32 is a great organization that educates and builds communities of media and entertainment professionals.  I am excited to be working with Stage 32 and bringing my 20 plus years of distribution knowledge to new artists entering the industry.  I want to help them avoid costly mistakes, and instead build a strong plan for their film’s sales and distribution success. " -Mark Padilla