

Summary
It can be the bane of a filmmaker’s existence, but there’s no denying that financing is a critical step in getting that movie made. After all, not even the greatest script can get produced without the money and resources to back it up. But this is never a straightforward endeavor. Securing the funding for your film is almost without question a fraught, complicated ordeal. It can be enough to drive the most optimistic filmmaker away, but if done smartly and successfully, financing can give you the resources you need to not only see your vision through, but perhaps even to elevate it, to gather opportunities and talent to raise your project’s profile and find further success.
Finding and dealing with financing for a film can feel like a Sisyphean task, a hunt for treasure without any map to help. After all, we’re not just talking about finding people with deep pockets who believe in your vision (though that definitely helps); you also need to be well versed in tax structure and incentives, legal codes, equity models, sales projections, crafting a pitch to investors—all things you likely didn’t learn along the way or through the process of writing that script. Yet as overwhelming and insurmountable as it seems, there’s always a way through, and there are strategies and skills you can pick up as a producer or filmmaker to find the money and navigate the politics and nuances of this difficult landscape.
Aimee Schoof is the co-founder of Intrinsic Value Films and has produced more than 35 feature films. Of those, nine have premiered at the Sundance Film Festival, four at the Tribeca Film Festival, three at SXSW, and one each at LA Film Festival, Toronto, Venice, New York FF, New Directors/New Films, and Berlinale, to name a few. Aimee’s company develops, produces and sells independent films that have been distributed worldwide, have won many awards and been honored with numerous nominations. Accolades include winning a Sloan Sundance Award and a Sundance Special Grand Jury Prize. Aimee’s work has led her to be nominated five times by Film Independent as a producer. She is currently both a Sundance and Film Independent Fellow and has worked in international sales attending all major markets, and regularly lecturing on film finance and production. Aimee’s extensive experience has made her an expert in the art of film financing, and she has developed a slew of skills and lessons learned to more successfully find and manage funding for independent projects, skill and lessons that she’s excited to share with you.
Aimee will give you a comprehensive look at how to finance your independent film and the tips and strategies to have in your arsenal to make sure you’re taking advantage of every opportunity available. Aimee will start by discussing how equity models are structured and the benefits that come with starting your own LLC. She will then delve into the legal components of a standard investment deal, including being clear with who owns the rights to the film and how those rights are distributed and paid for. Then, Aimee will go into navigating foreign sales and domestic sales within this quickly changing landscape and how you may be able to find the right sales partner that can give you an advance to make the movie. Aimee will teach you everything you need to know about tax incentives and how best to take advantage of them and earn back what is essentially free money. Next, Aimee will discuss the benefits of crowdfunding and the strategies and tips she has employed in the past to create a successful campaign. She will talk about the rise of the digital streamers and how to target these platforms for possible funding. Aimee will then delve into the art of finding and approaching potential investors, including the research you need to do and how best to pitch them your project. Aimee will even share one of her own pitch decks to illustrate how to craft the perfect pitch deck. She will teach you ways to think outside-the-box and find non-traditional investors or partners that you might not have otherwise encountered. Finally Aimee will teach you strategies to better network, including finding way to get to people you don’t personally know and how to use film festivals and film markets to your advantage. Be prepared to leave this webinar with an expansive and comprehensive view of film funding and the tools you need to get your next project financed.
Praise for Aimee’s Webinar:
Clear and efficient!
-Dirk B.
I've watched several webinars on film financing and this has been by far my favorite. Thank you for the practical, straightforward advice, and for presenting the info in a way that is not too overwhelming to take in.
-Rose M.
Grounded and Practical
-Jennifer S.
This webinar was jam packed with so many useful and accessible strategies I can start using today. Thank you!
-Brian D.
What You'll Learn
- How to Structure an Equity Model
- To LLC or Not to LLC?
- Finding partners for your company
- Legal Components of a Standard Investment Deal
- Who Owns Your Film?
- How film rights are created
- How rights are distributed and paid for
- Foreign Sales vs. Domestic Sales
- How this is changing in today’s climate
- Angling for an advance from sales companies
- The Importance of Tax Incentives
- Pros and cons
- The main things to look out for when working with incentives
- Crowdfunding
- When crowdfunding is worth it and when it’s not
- Tips and strategies to have a successful crowdfunding campaign
- Unexpected additional benefits that come with crowdfunding
- Digital Streamers
- The benefits that come with the growing streaming landscape
- Strategies to get noticed by your dream streaming platform
- To LLC or Not to LLC?
- How to Find and Approach Potential Investors
- Crafting the Perfect Pitch Deck
- What should you always include
- What you should never include
- Case study of a real pitch deck
- Using Outside-the-Box Thinking
- Who can you approach outside of traditional financiers?
- Places to find newer or more unconventional partners
- The Art and Importance of Networking
- Strategies to get to people you don’t know
- Using film festivals and markets to your advantage
- Crafting the Perfect Pitch Deck
- Q&A with Aimee
Who Should Attend
All levels of screenwriters (advanced, intermediate and beginner) looking to learn how to finance your independent film and the tips and strategies to have in your arsenal to make sure you’re taking advantage of every opportunity available.
All levels of screenwriters (advanced, intermediate and beginner) looking to learn how to finance your independent film and the tips and strategies to have in your arsenal to make sure you’re taking advantage of every opportunity available.
Producers (advanced, intermediate and beginner) looking to learn how to finance your independent film and the tips and strategies to have in your arsenal to make sure you’re taking advantage of every opportunity available.
Producers (advanced, intermediate and beginner) who want to learn how to finance your independent film and the tips and strategies to have in your arsenal to make sure you’re taking advantage of every opportunity available.
Actors who want to learn how to finance your independent film and the tips and strategies to have in your arsenal to make sure you’re taking advantage of every opportunity available.
Executive

Aimee Schoof is the co-founder of Intrinsic Value Films and has produced nearly 50 films and had 10 premieres at the Sundance Film Festival. She is a 6-time nominated Independent Spirit Awards producer, a Sundance Special Grand Jury Prize and Sloan Sundance Award Winner.
Some of Aimee's credits include TESLA, THE LAST THING MARY SAW, BLUE CAPRICE and EXPERIMENTER which have earned her nominations for 6 Gotham and 6 Independent Spirit Awards. In addition to Sundance, her films have premiered all over the world including Tribeca Film Festival, SXSW, LA Film Festival, Toronto, Venice, New York Film Fesitval, and Berlinale.
Her company's commitment to impactful independent cinema has garnered global recognition and Schoof has shared her expertise at major markets and through lectures on film finance and production. Now expanding into television, she oversees a dynamic slate of scripted and non scripted projects and films in various production stages, ensuring that Intrinsic Value's narrative excellence continues to resonate on screens worldwide.
Credits
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