

Summary
Learn directly from Heather Hale, an NBC Universal-approved independent film and television producer, director and screenwriter with over 50 hours of award winning television and feature films!
Actors are the essential spark to any film or television production. But before you can NAIL that audition or BOOK that role, you have to find out about the opportunities and prepare to make your own luck.
Working Film and TV Director/Producer, Heather Hale uses in-the-trenches humor, candor and real world examples to illuminate the many ways of making your acting dreams come true.
Don’t sit around and wait to be discovered – produce your own career!
Discover an empowered approach to networking to help you get on the right people’s radars, get noticed, gain momentum - and get those gigs. Learn time-proven techniques and new resources to proactively brainstorm where the opportunities of the moment – and future - might be, who’s doing the auditions – and trace any connections you might have to the decision makers or key players to get in the right rooms – the right way – and ready to give it your all.
Learn how to identify, research and prioritize a finely honed hit list of Casting Directors, Directors, Producers, Agents and Managers who are in a position to cast. Figure out how to track them down, strategize the best approaches to communicate with them and how to develop the kind of track record, headshot, resume, website and auditioning skills they’ll most likely respond to.
PRAISE FOR HEATHER'S TEACHINGS:
"Using Heather's techniques and system, the day after her seminar, I had meetings set up with Oprah and Warren Buffet and now have access to A-List celebrities." - Sarano Kelly, #1 Motivational Speaker on Wall Street
"It was that sticky, oppressive day in China Grove, in the church parking lot, when you took time out of your busy day to thank EVERYONE - including extras – for being there and helping out. That speech made me feel as if I was back on the right track with my life and made you an instant hero in my life. So few people would have taken the time to not only show their appreciation but also to treat even random Extras with kindness and respect – I couldn't help but be impressed. That might help explain why I not only consider you to be the best Director I've ever worked with but also why I'll always be willing to help you out with anything." - Kevin McDermott, Actor (Absolute Killers)
"If – and when – I win an Oscar, Heather will be the first to get the thanks! Heather is so inspirational, she could raise the dead! Her knowledge and integrity amazes. A walking muse. Like a pep rally from afar. Nothing less than transformational. Heather possesses a keen understanding of how the entertainment industry operates. She was invaluable in helping me construct a game plan to define and reach my goal target audience in the most efficient, effective manner possible – to fill the theater with casting directors for my one woman show. Not only did Heather demystify the art of schmoozing but she also provided me with the tools to overcome my fear of cold calling industry folks." - Jennifer Rosen, Actress/Writer (One Woman Show: Tall Girl)
"Heather is so insightful. She gives her heart and her soul to her students and their work – it’s so obvious how much she cares." - Keren Green, Director, Writer, Producer
"The first time I heard Heather speak, I was captivated by her passion, insight, warmth and humor… and I immediately knew I wanted to be her friend. As I got to know Heather, I soon discovered that her immense talent is equally matched by her extraordinary generosity and that her passion for teaching and helping others is unsurpassed. She is a true gift to the Los Angeles film community." - Eve Honthaner (Titanic, Tropic Thunder, Dreamworks, etc.), The Complete Film Production Handbook, Hollywood Drive: What it Takes to Break in, Hang in & Make it in the Entertainment Industry, Founder, Film Industry Network; Instructor, USC School of Cinema
"We all know this is a relationship business and in my work as a producer and educator, I have so many times found myself in the small-world scenario that converges on one name: Heather Hale. As a meta-networker myself (ie: networking is a verb and we are its henchmen), I have never met anyone as lightning quick on the speed dial as Heather." - Gabrielle Kelly, Producer, Writer, Professor
"Hollywood does indeed have a heart – and it beats in this woman." - William Roetzheim, Award-winning Playwright
"Heather you organized the most fabulous and informative workshops for the foundation for international film artists! You are an awesome teacher as well and I always walked away pumped!" - Evita Castine, RKO Pictures
What You'll Learn
- How to find out about, secure and nail auditions
- How to network locally as well as from afar
- How to sustain yourself financially while keeping yourself available
- Which online resources, websites, job boards, communities and subscription services MIGHT be worth your while
- How to find work through your local film commission, schools and universities, ad agencies – even Facebook.
- When it’s worth your while to work for free or deferred – and how to make the most of it
- The Catch 22: How can you get work without an agent if you don’t have the work to attract the agent?
- WHY networking is NOT fake, phony or self-serving but rather, the highest form of service
- What is Networking? And why does it matter? Is it proven?
- How important is networking in Hollywood? Or in the global media industry?
- How is PowerNetworking different?
- How has social media affected networking and marketing for actors?
- The real casting marketplace
- What directors are looking for
- The dynamics of the audition room
- What we’re looking for in your headshot and audition
- The types of things that can cost you the role
- Understanding the Lay of the Land
- The Modern Film and TV Landscape
- How to create, write and shoot trailer moments for your acting reel
- Recorded, in-depth Q&A session with Heather!
Who Should Attend
- Actors
- Voice Over Artists
- On Camera Hosts
- Performers
- Actors tired of waiting for their big break or for others to make their career "happen"
- Aspirants wanting to break into the business
- Veteran actors looking for ways to rekindle their peak heat and raise the caliber of their roles and their price quote
- Actors tired of working for free or on student films wanting to book your first paying gig
- Actors wanting to move to LA, NYC or a major metropolitan area – or any new location
- Actors wanting to vitalize their local film community
- Actors wanting to produce their own careers
- Actors needing better headshots, better reels, better websites
- Actors wanting to write or produce their own vehicle
Executive

Heather Hale is an Independent Film and Television Director, Producer and Screenwriter and former IFTA liaison for the American Film Market.
As a Director/Producer, she has cast commercials, industrials, infomercials, short films, pilot presentations, sizzle reels, Corporate training (DVDs and online) and over 50 hours of television which have won a couple Emmys, Tellys and Ace Awards as well as "Best New Series Pilot." Ms. Hale cast almost 50 for her last feature thriller, Absolute Killers,which starred Edward Furlong, Ed Asner and Meat Loaf is available nationwide at Walmart, Best Buy and Amazon.
She wrote The Courage to Love, the $5.5 million dollar 2000 Lifetime Original Movie, a Canadian co-production that starred Vanessa Williams opposite Diahann Carroll, Gil Bellows and Stacy Keach.
She’s certified as an approved producer to pitch projects to NBC Universal for their annual million dollar development fund for any of their 15 outlets. She’s currently writing a book for Focal Press entitled "PowerNetworking the Film and Television Markets" that will be published next June. She has several television series and independent films in development.
An active contributor to the entertainment community, Ms. Hale is a member of The Academy of Television Arts and Sciences and Showbiz Mensans.
Testimonials
"Using Heather's techniques and system, the day after her seminar, I had meetings set up with Oprah and Warren Buffet and now have access to A-List celebrities." - Sarano Kelly, #1 Motivational Speaker on Wall Street
"It was that sticky, oppressive day in China Grove, in the church parking lot, when you took time out of your busy day to thank EVERYONE - including extras – for being there and helping out. That speech made me feel as if I was back on the right track with my life and made you an instant hero in my life. So few people would have taken the time to not only show their appreciation but also to treat even random Extras with kindness and respect – I couldn't help but be impressed. That might help explain why I not only consider you to be the best Director I've ever worked with but also why I'll always be willing to help you out with anything." - Kevin McDermott, Actor (Absolute Killers)
"If – and when – I win an Oscar, Heather will be the first to get the thanks! Heather is so inspirational, she could raise the dead! Her knowledge and integrity amazes. A walking muse. Like a pep rally from afar. Nothing less than transformational. Heather possesses a keen understanding of how the entertainment industry operates. She was invaluable in helping me construct a game plan to define and reach my goal target audience in the most efficient, effective manner possible – to fill the theater with casting directors for my one woman show. Not only did Heather demystify the art of schmoozing but she also provided me with the tools to overcome my fear of cold calling industry folks." - Jennifer Rosen, Actress/Writer (One Woman Show: Tall Girl)
"Heather is so insightful. She gives her heart and her soul to her students and their work – it’s so obvious how much she cares." - Keren Green, Director, Writer, Producer
"The first time I heard Heather speak, I was captivated by her passion, insight, warmth and humor… and I immediately knew I wanted to be her friend. As I got to know Heather, I soon discovered that her immense talent is equally matched by her extraordinary generosity and that her passion for teaching and helping others is unsurpassed. She is a true gift to the Los Angeles film community." - Eve Honthaner (Titanic, Tropic Thunder, Dreamworks, etc.), The Complete Film Production Handbook, Hollywood Drive: What it Takes to Break in, Hang in & Make it in the Entertainment Industry, Founder, Film Industry Network; Instructor, USC School of Cinema
"We all know this is a relationship business and in my work as a producer and educator, I have so many times found myself in the small-world scenario that converges on one name: Heather Hale. As a meta-networker myself (ie: networking is a verb and we are its henchmen), I have never met anyone as lightning quick on the speed dial as Heather." - Gabrielle Kelly, Producer, Writer, Professor
"Hollywood does indeed have a heart – and it beats in this woman." - William Roetzheim, Award-winning Playwright
"Heather you organized the most fabulous and informative workshops for the foundation for international film artists! You are an awesome teacher as well and I always walked away pumped!" - Evita Castine, RKO Pictures
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