

Summary
Learn directly from Heather Hale, an Independent Film and Television Director, Screenwriter and Producer!
In this exclusive 90 minute Next Level Webinar, Heather will teach you how to identify your most efficient points of entry into the business and ways to step up into the big leagues, specifically where to focus your networking and marketing energies. Heather will inspire you to think more strategically and act more provocatively when it comes to your work and your career. Discover not only how to brainstorm, but how to identify and research a finely honed short hit list of agents and managers truly appropriate to the type of material you write. Find your unique voice, where you’re at in your career and where you want to be. Heather will also help you identify marquis-value actors truly appropriate for your roles and directors bankable in your genre or budget range. Learn various empowered approaches to get on their radars and get your literary assets in gear!
This is an all inclusive webinar for screenwriters designed to help you stop wasting time and make the proper connections and contacts that will get your work in the right, targeted hands and improve your odds of success.
PRAISE FOR HEATHER'S TEACHINGS:
"Using Heather's techniques and system, the day after her seminar, I had meetings set up with Oprah and Warren Buffet and now have access to A-List celebrities." - Sarano Kelly, #1 Motivational Speaker on Wall Street
"It was that sticky, oppressive day in China Grove, in the church parking lot, when you took time out of your busy day to thank EVERYONE - including extras – for being there and helping out. That speech made me feel as if I was back on the right track with my life and made you an instant hero in my life. So few people would have taken the time to not only show their appreciation but also to treat even random Extras with kindness and respect – I couldn't help but be impressed. That might help explain why I not only consider you to be the best Director I've ever worked with but also why I'll always be willing to help you out with anything." - Kevin McDermott, Actor (Absolute Killers)
"If – and when – I win an Oscar, Heather will be the first to get the thanks! Heather is so inspirational, she could raise the dead! Her knowledge and integrity amazes. A walking muse. Like a pep rally from afar. Nothing less than transformational. Heather possesses a keen understanding of how the entertainment industry operates. She was invaluable in helping me construct a game plan to define and reach my goal target audience in the most efficient, effective manner possible – to fill the theater with casting directors for my one woman show. Not only did Heather demystify the art of schmoozing but she also provided me with the tools to overcome my fear of cold calling industry folks." - Jennifer Rosen, Actress/Writer (One Woman Show: Tall Girl)
"Heather is so insightful. She gives her heart and her soul to her students and their work – it’s so obvious how much she cares." - Keren Green, Director, Writer, Producer
"The first time I heard Heather speak, I was captivated by her passion, insight, warmth and humor… and I immediately knew I wanted to be her friend. As I got to know Heather, I soon discovered that her immense talent is equally matched by her extraordinary generosity and that her passion for teaching and helping others is unsurpassed. She is a true gift to the Los Angeles film community." - Eve Honthaner (Titanic, Tropic Thunder, Dreamworks, etc.), The Complete Film Production Handbook, Hollywood Drive: What it Takes to Break in, Hang in & Make it in the Entertainment Industry, Founder, Film Industry Network; Instructor, USC School of Cinema
"We all know this is a relationship business and in my work as a producer and educator, I have so many times found myself in the small-world scenario that converges on one name: Heather Hale. As a meta-networker myself (ie: networking is a verb and we are its henchmen), I have never met anyone as lightning quick on the speed dial as Heather." - Gabrielle Kelly, Producer, Writer, Professor
"Hollywood does indeed have a heart – and it beats in this woman." - William Roetzheim, Award-winning Playwright
"Heather you organized the most fabulous and informative workshops for the foundation for international film artists! You are an awesome teacher as well and I always walked away pumped!" - Evita Castine, RKO Pictures
"It was that sticky, oppressive day in China Grove, in the church parking lot, when you took time out of your busy day to thank EVERYONE - including extras – for being there and helping out. That speech made me feel as if I was back on the right track with my life and made you an instant hero in my life. So few people would have taken the time to not only show their appreciation but also to treat even random Extras with kindness and respect – I couldn't help but be impressed. That might help explain why I not only consider you to be the best Director I've ever worked with but also why I'll always be willing to help you out with anything." - Kevin McDermott, Actor, Snitch
What You'll Learn
- Agents are not buyers – find out who buys scripts – and how to get your scripts to them
- Agents don’t make movies – find out who actually makes movies - and how to get your scripts to them
- Who are the real potential buyers of your script?
- Who might be the right agent and/or manager for you?
- See the business through your prospective reps’ eyes to better understand how to entice them to rep you
- Who to target your networking effort to
- What kind of writer you are (or might be)
- The ways you might be initially perceived (read: pigeon-holed) as a writer
- How to promote your own personal brand
- How to research and track writers you admire, professionals who impress you and projects you’d love to work on
- How to market yourself to the right representatives
- What scripts you might need to write to best demonstrate your talents
- What sort of marketing materials you should create
- How an entertainment attorney could help you get an agent
- What you should expect from an agent
- How and where to find out what scripts sold for – and who sold them
- The handful of agents and managers who made 90% of the spec and pitch sales over the past few years
- The agents with the highest percentage of repping first time spec sales
- How to access them – or any rung on their ladders
- How and when to follow-up
- How to use contest wins to gain traction and access
- The pros and cons of pitch festivals – and how to work them
Part 1:
- Who buys scripts
- The typical Film and TV buying processes
Part 2:
- Understanding the Lay of the Land
- The Modern Film Marketplace
- The TV Landscape
- Getting Past the Reader
Part 3:
- The difference between agents and managers
- Which reps are closing the most spec and pitch deals now
Part 4:
- What is Networking? And why does it matter? Is it proven?
- How is PowerNetworking different?
- How has social media affected networking and marketing?
Part 5: Recorded, in-depth Q&A with Heather!
Who Should Attend
- Film and TV Screenwriters
- Playwrights
- Aspirants wanting to break into the business who are tired of waiting for others to make their projects or careers “happen”
- Writers in other mediums wanting to transition into screenwriting
- Actors, Filmmakers, or any other creatives looking to make the transition to screenwriting
- Screenwriters who:
- are ready to produce their own careers
- want to get their first agent or manager, need a new agent or manager, want to change agents or managers, have lost a rep, or who want to improve their relationship and success with their existing reps.
- have won a contest
- are tired of wasting time spinning their wheels waiting for others to make their projects happen or for their careers to take off
- incorrectly think the same query letter will work for studios, agents, production companies and talent
- didn’t know the Hollywood Creative Directory is no longer published
- have never heard of Slated, The Tracking Board, TV Tracker, It’s On The Grid, The Wrap, The Ulmer Scale, The Black List (and all the other lists)
- are marketing to the WGA’s list of agents agreeing to read unsolicited material
- are ready to take ownership of their careers
- are willing to try something out of the box
- who don’t want to move to Los Angeles or New York
- who want to move to LA or NY but must research and network from afar to break in
- who live in LA and NY but aren’t where they want to be in their careers
- have a great script or project polished but don’t know what to do with it
- know which star, Director or ShowRunner they’d love to have attach to their script
- don’t know which star, Director or ShowRunner they should try to get to attach to their script
- have an idea (or would like to have an idea) of which ShowRunners could greenlight their TV projects
- have tried everything and aren’t getting the results they want
Executive

Heather Hale is an Independent Film and Television Director, Producer and Screenwriter and former IFTA liaison for the American Film Market.
As a Director/Producer, she has cast commercials, industrials, infomercials, short films, pilot presentations, sizzle reels, Corporate training (DVDs and online) and over 50 hours of television which have won a couple Emmys, Tellys and Ace Awards as well as "Best New Series Pilot." Ms. Hale cast almost 50 for her last feature thriller, Absolute Killers,which starred Edward Furlong, Ed Asner and Meat Loaf is available nationwide at Walmart, Best Buy and Amazon.
She wrote The Courage to Love, the $5.5 million dollar 2000 Lifetime Original Movie, a Canadian co-production that starred Vanessa Williams opposite Diahann Carroll, Gil Bellows and Stacy Keach.
She’s certified as an approved producer to pitch projects to NBC Universal for their annual million dollar development fund for any of their 15 outlets. She’s currently writing a book for Focal Press entitled "PowerNetworking the Film and Television Markets" that will be published next June. She has several television series and independent films in development.
An active contributor to the entertainment community, Ms. Hale is a member of The Academy of Television Arts and Sciences and Showbiz Mensans.
Testimonials
"Using Heather's techniques and system, the day after her seminar, I had meetings set up with Oprah and Warren Buffet and now have access to A-List celebrities." - Sarano Kelly, #1 Motivational Speaker on Wall Street
"It was that sticky, oppressive day in China Grove, in the church parking lot, when you took time out of your busy day to thank EVERYONE - including extras – for being there and helping out. That speech made me feel as if I was back on the right track with my life and made you an instant hero in my life. So few people would have taken the time to not only show their appreciation but also to treat even random Extras with kindness and respect – I couldn't help but be impressed. That might help explain why I not only consider you to be the best Director I've ever worked with but also why I'll always be willing to help you out with anything." - Kevin McDermott, Actor (Absolute Killers)
"If – and when – I win an Oscar, Heather will be the first to get the thanks! Heather is so inspirational, she could raise the dead! Her knowledge and integrity amazes. A walking muse. Like a pep rally from afar. Nothing less than transformational. Heather possesses a keen understanding of how the entertainment industry operates. She was invaluable in helping me construct a game plan to define and reach my goal target audience in the most efficient, effective manner possible – to fill the theater with casting directors for my one woman show. Not only did Heather demystify the art of schmoozing but she also provided me with the tools to overcome my fear of cold calling industry folks." - Jennifer Rosen, Actress/Writer (One Woman Show: Tall Girl)
"Heather is so insightful. She gives her heart and her soul to her students and their work – it’s so obvious how much she cares." - Keren Green, Director, Writer, Producer
"The first time I heard Heather speak, I was captivated by her passion, insight, warmth and humor… and I immediately knew I wanted to be her friend. As I got to know Heather, I soon discovered that her immense talent is equally matched by her extraordinary generosity and that her passion for teaching and helping others is unsurpassed. She is a true gift to the Los Angeles film community." - Eve Honthaner (Titanic, Tropic Thunder, Dreamworks, etc.), The Complete Film Production Handbook, Hollywood Drive: What it Takes to Break in, Hang in & Make it in the Entertainment Industry, Founder, Film Industry Network; Instructor, USC School of Cinema
"We all know this is a relationship business and in my work as a producer and educator, I have so many times found myself in the small-world scenario that converges on one name: Heather Hale. As a meta-networker myself (ie: networking is a verb and we are its henchmen), I have never met anyone as lightning quick on the speed dial as Heather." - Gabrielle Kelly, Producer, Writer, Professor
"Hollywood does indeed have a heart – and it beats in this woman." - William Roetzheim, Award-winning Playwright
"Heather you organized the most fabulous and informative workshops for the foundation for international film artists! You are an awesome teacher as well and I always walked away pumped!" - Evita Castine, RKO Pictures
"It was that sticky, oppressive day in China Grove, in the church parking lot, when you took time out of your busy day to thank EVERYONE - including extras – for being there and helping out. That speech made me feel as if I was back on the right track with my life and made you an instant hero in my life. So few people would have taken the time to not only show their appreciation but also to treat even random Extras with kindness and respect – I couldn't help but be impressed. That might help explain why I not only consider you to be the best Director I've ever worked with but also why I'll always be willing to help you out with anything." - Kevin McDermott, Actor, Snitch
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