OTT & Transmedia : First came DVDs. Then came streaming movies and TV. Now, Netflix is betting big on video games—and new release ‘Oxenfree II’ may be just the beginning of a long-term plan. by Geoff Hall

Geoff Hall

First came DVDs. Then came streaming movies and TV. Now, Netflix is betting big on video games—and new release ‘Oxenfree II’ may be just the beginning of a long-term plan.

“Still, even as Krankel talks up the company’s slow-and-steady approach, he’s visibly animated about what the mid- to long-term future at Netflix holds. On the subject of “transmedia storytelling,” surely the buzziest term in all of entertainment, he says “the momentum is real” and that it’s “always” on his mind.”

Just when we were wondering what maybe the next move for this streaming giant, we see it extend its boundaries into video-gaming and Transmedia production.

Please leave your thoughts below:

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Shadow Dragu-Mihai, Esq., Ipg

Well they're not that good at movies, so maybe this will work.

Geoff Hall

Shadow Dragu-Mihai, Esq., Ipg Oh my, do I detect a little cynicism there, Shadow?

Ashley Renee Smith

That's so interesting! Thank you for sharing, Geoff Hall!

Geoff Hall

Ashley Renee Smith thank you kindly, Ashley.

Sam Sokolow

I remember the the VCR was going to destroy the movie industry. Didn't happen. It expanded the industry. Some technology that threaten creators should be regulated. But technology that offers audiences more choice - the customers - should be tried and respected. As long as the creative community is properly compensated then new models of reaching people can be explored. It's about the creators and the customers.

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