This one is a classic for a reason. This book is the first (of at least 3?) books by the author and screenwriter William Goldman. He won both Best Original Screenplay (Butch Cassidy and the Sundance Kid) and Best Adapted Screenplay (All The President's Men) Oscars as well as both the original book and screenplay The Princess Bride. So he kind of knows what he's talking about.
The book came out in early to mid 1983. But so much of it is relevant today. Not in terms of specific predictions, but as far as the trends and assumptions that guide this business we call show. The biggest quote from this book is that when it comes to predicting what works, "Nobody knows anything." As we hear all the end of year recaps of what worked and what didn't, it's a good idea to remember that.
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Excellent book, it is! I read it in the late 80's and then again in the 90's.