The Screendaily article begins:
“The October 2023 release of Taylor Swift: The Eras Tour became the biggest event cinema title of all time, taking more than $261m worldwide, and more than £12m ($15.2m) at the UK-Ireland box office for distributor Trafalgar Releasing.”
This is growing market especially if you have an existing IP and audience. If you don’t, it’s suggested that patience is needed to find your audience and that’s where accessing the right screens is a necessary step.
When I first saw an event advertised at my local Vue Cinema, I saw it as a gimmick, but now it’s an expanding market with financial profitability a distinct possibility.
The article goes on to say:
The 2024 UK/Ireland release calendar may be light on tentpole titles but ECA’s Clarke suggests cinemas need to be clever about how they exhibit event releases. “It’s about understanding where your audience gaps are, rather than shoehorning in content,” she says. “Are your gaps in the calendar month, or are there gaps in your audiences to help with your admissions?”
What are your thoughts on event cinema? Do you have an existing IP that you’ve shown for events cinema? How did it go?
https://www.screendaily.com/features/can-uk-independent-distributors-tak...
3 people like this
I dont think I've ever seen one of his films, Geoff Hall. But I'll definitely be checking them out now!
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Great scene, Geoff Hall! The slow build up, the woman's creepy walk, the suspense.
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Ashley Renee Smith thanks Ashley. Pulse is definitely worth a watch!
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Maurice Vaughan yes, the woman's creepy walk. It was filmed backwards to give it that strange movement. Big note to self there, for future reference.
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Thanks, I look forward to looking at more of these.