Today, we published chapter 13 of my sci-fi novel Xtreme Saga. This is one of my favorite chapters in the first book, because it, better than most of the other chapters, exemplifies what I will refer to as "Marketing Integrated Fiction Writing". When I was first hired to write Xtreme Saga, which didn't even have a title back then, I was given a very specific task. I was told to write an epic science fiction story that integrates the company's products into the story. My take on this concept, which thankfully they accepted, was that product names and concept should be integrated into the story, but never the actual products themselves.
For some background into the company, XPG, they sell PC gaming components. Headsets, keyboards, power supplies, laptops, and so on. The reason they chose to do science fiction was because tech companies always veer towards futurism and technology focused concepts in their marketing. So my idea was to tell a sci-fi story that leveraged their company ideals, style, and terminology without literally having the laptops, keyboards, and so on make appearances.
I do not claim that this is the only way to do it, but the way I have done it is by examining the products and applying their names in subliminal ways that become obvious upon further inspection. Here are some examples that you can find in chapter 13.
1. The main character, Mera, travels to a region called Elurra. This is a cold region where it always snows. I chose this name for the region, because it was the name of one of the company's older CPU cooling units. It's simple, but older fans of the company will get it.
2. 2 major characters are introduced. They are named Summoner and Mage. While these are terrible names for people in general. They are the names of the company's 2 major keyboard models at the time of writing. That's also why I made them siblings in the story.
3. The name of a village in the snowy region is called Levante. This is the name of the latest CPU cooler from the company.
There are similar little company Easter eggs all throughout the book. While the products never make appearances, they are referenced as the names of places, objects, characters, and groups as often as made sense for the narrative. This method of marketing is unconventional for many older companies, but newer brands really like it, because to them it feels fresh and smart. It was part of my pitch that ultimately got me hired to write this IP.
If you'd like to check out the novel, you can find all the available chapters for free here: https://saga.xpg.com/novel.html.
And if you'd like to look at the company's list of products for reference while reading, those can be found here: https://www.xpg.com/en.
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Geoff Hall You are most welcome. We know the golden rule is to write from the heart and from what One knows. So, don't worry about investors at this moment. Write a great query letter filled with subs...
Expand commentGeoff Hall You are most welcome. We know the golden rule is to write from the heart and from what One knows. So, don't worry about investors at this moment. Write a great query letter filled with substance about your subject matter. A good agent and publisher will def know if this is commercial and great and can sell to the masses!!!
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Thanks again for hosting this AMA, Suzanne Corso! Congratulations on all your success! Glad to hear "Brooklyn Story" is being made into a feature and you wrote the script!
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Here's the link to the lab that Suzanne Corso taught: "Write your Book Proposal: Query, Synopsis & Outline" : https://www.stage32.com/education?p=8948626817331 Great AMA!...
Expand commentHere's the link to the lab that Suzanne Corso taught: "Write your Book Proposal: Query, Synopsis & Outline" : https://www.stage32.com/education?p=8948626817331 Great AMA!
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thank you D.E. White
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Thanks, Suzanne, for all the helpful information. One thing we've been included in most of our query in a sentence or two and in our proposals with a paragraph a more, some with links -- Market Appeal...
Expand commentThanks, Suzanne, for all the helpful information. One thing we've been included in most of our query in a sentence or two and in our proposals with a paragraph a more, some with links -- Market Appeal. Especially if your story addresses Social Justice, the Environment, or other Global Challenges. It can help decision-makers who may not be familiar with your topic to learn more about it and see that there maybe lots of potential viewers/readers interested in your topic.