Hey Everyone! Thanks for spending your Thursday with me for an AMA on Transmedia Storytelling.
I’ve spent the last 20 years developing, producing, storytelling and running companies that have produced content for Disney, Hulu, WB, NBC, Sony, Riot, Legendary, Stan Lee, Village Roadshow, Happy Madison and many others. I love diving deep into new technologies, and crafting stories that can be organically expanded and explored across different platforms and formats.
I’ll get this party started with the first question. WTF is Transmedia Storytelling?
For starters, it’s the creation of relevant story, characters and world building elements in a manner that transcends a single format or platform; where narratives can branch, subplots and supporting characters can evolve or be introduced, and relevant stories and plots can be expanded to new and existing audiences across multiple platforms. When synergistically developed, transmedia stories should continuously evolve the IP while leveraging the inherent strengths of each medium. This should not be confused with transmedia marketing, which uses multiple platforms to promote a story produced for a single format.
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This comment in the article by Jenkins stood out for me:
Transmedia producers have found it difficult to achieve the delicate balance between creating stories which make sense to first time viewers and...
Expand commentThis comment in the article by Jenkins stood out for me:
Transmedia producers have found it difficult to achieve the delicate balance between creating stories which make sense to first time viewers and building in elements which enhance the experience of people reading across multiple media.
Does this highlight a problem with Transmedia in that even when you have created differing media elements of a story world, that perhaps you are not creating a door but a window to the origin of the story?
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Is this the article you're referring to?
http://henryjenkins.org/blog/2023/4/6/from-brazil-to-la-transmedia-and-audiovisual-creators-raphael-draccon-and-carolina-munhoz-part-two
The link takes us to a list of several blog posts.
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As to your quote, yeah, I'd imagine it is difficult for Transmedia Producers to lead teams that can execute the vision in different mediums. This has always been the case, and separating the teams see...
Expand commentAs to your quote, yeah, I'd imagine it is difficult for Transmedia Producers to lead teams that can execute the vision in different mediums. This has always been the case, and separating the teams seems the best way to let those who do what they do best flourish. BUT the question remains, which leaders can still be involved in multiple mediums? I for one would LOVE to talk to the team who did HALO the recent TV series as I haven't seen a SciFi series so well done in a LONG time! Clearly, their leadership had to find departments heads that would be able to draw from the source material but not sacrifice story for references.
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Karen "Kay" Ross Hi Kay, Oops, sorry about that. Here’s the link:
As for Transmedia Producers, perhaps to help with that ‘delicate b...
Expand commentKaren "Kay" Ross Hi Kay, Oops, sorry about that. Here’s the link:
http://henryjenkins.org/blog/2007/03/transmedia_storytelling_101.html
As for Transmedia Producers, perhaps to help with that ‘delicate balance’ the writer needs to develop talents as a Producer as well?