Dan Hertzog graduated from the USC School of Cinematic Arts in May 1991 with a BA in Cinema-Television Production. From there, he rapidly worked his way up from a production assistant in LA to an ad agency producer in New York City. It was at his first staff job with Ogilvy & Mather in New York that he also made a name for himself as a director/dp, shooting first-rate test spots for next to no money.
He moved back to Los Angeles in January 1996 only to find himself crisscrossing the country countless times to freelance at a handful of ad agencies, including FCB, Bates USA, Grey, and Ogilvy. While continuing to produce tv commercials, he also found work shooting and directing spots through his production company, In the Wee hours.
Then, after more than ten years in the ad industry, Dan returned to the world-renowned AFI Conservatory to immerse himself in the study of more narrative, visual storytelling. He went on to receive his MFA in Cinematography from the American Film Institute in December 2004. His AFI thesis film, THE PASSAGE OF MRS. CALABASH, was later honored for Artistic Achievement in Cinematography at the 2006 Emerging Cinematographer Awards.
After graduating, Dan continued to occasionally freelance as a senior and then executive producer at Ogilvy & Mather in LA. His many years of hands-on experience in both production and post-production eventually led to stints consulting for ad agencies interested in building out their in-house production capabilities; shooting and directing tv commercials and web content for numerous brands along the way.
Passionate about visual storytelling, he continued to seek out opportunities to further his ventures in more narrative work. In 2014, Dan traveled to Indonesia to lens the dramatic short EARTHBOUND for writer/director Robin Shou. He was recognized again by the International Cinematographers Guild for his work on that collaboration at the 2016 Emerging Cinematographer Awards.
Some of his more recent work includes the latest tv spots for Empower, the 1950s family drama LIFE IN KODACHROME, and the international drama DREAMS OF STARLIGHT.
DREAMS OF STARLIGHT Budget: $1M - $5M | Romance ⋄ Drama A young Mongolian herdswoman flees her abusive relationship to pursue her passion for performing -- only to see her longtime Hollywood dreams realized by her daughter.
LUCKY LOUIE
(
Film
by Magic Bean Entertainment
Director of Photography
THE HAIL MARY
(
Film
by Magic Bean Entertainment
Director of Photography
RED WOODS
(
Film
by On Beat Productions
Director of Photography
DEADLY RIDE
(
Film
by Hollyware LLC
Director of Photography
EMERSON HEIGHTS
(
Film
by Jeenyus Entertainment
Director of Photography
LUMPIA: WITH A VENGEANCE
(
Film
by Kid Heroes Productions
Director of Photography
CAMGIRL
(
Film
by Cutkin Films
Director of Photography
THE LANDLADY
(
Film (short)
by Carpe Fin de Semana Pictures
Director of Photography
12 DAYS OF GIVING
(
Film
by Expression Entertainment
Director of Photography
THE LAST TIME
(
Film (short)
by South Baywatch
Director of Photography
DOMINO SPRINGS
(
Television
by In the Wee hours
Director/DP
EARTHBOUND
(
Film (short)
by Earthbound Films
Director of Photography
LIFE IN KODACHROME
(
Television
by In the Wee hours
Director/DP
BLACK TIGER: HUNTER HUNTED
(
Film (short)
by Kid Heroes Productions
Director of Photography
THE SETTLING
(
Film (short)
by Barbed Wire Films
Director of Photography
SUGAR
(
Film (short)
by Whitful Productions
Director of Photography
ROADSIDE
(
Film
by Southern Fried Films
Director of Photography
NICO'S SAMPAGUITA
(
Film (short)
by Sacred Fire Film Productions
Director of Photography
Emerging Cinematographer Awards
(2016)
Emerging Cinematographer Awards
(2006)
American Film Institue
(2002-2004)
University of Southern California
(1987-1991)