Giovanni D'Aloia

With the support of Kublai, a project that helps creative communities and individuals to start entrepreneurial projects, I founded Kinovan, a creative media company within an innovative crossmedia van, dedicated to design and implementation of digital content and transmedia productions. In 2009, the Kinovan startup project was among the finalists of the first edition of "Kublai Awards, an initiative of the Department for Development Policy of the Ministry of Economic Development.
In 2010 Kinovan project was selected by "Working Capital" contest of Telecom Italy among the most interesting startups. Kinovan srl company was born on 23/06/2011, then participated in the "Start up ban" competition of the Regione Puglia, exceeded the admissibility stage and won the final allocation of the contribution.
In 2012, the company manifested the interest to locate the main quarter of its activities at Impact Hub Bari, a coworking space part of a well known international network, and collaborated with Tclub to present "Nicolhouse", a transmedia project, then selected by Closing The Gap, a training course promoted by the European programme Media with Peaceful Fish.
The main feature of Kinovan is to provide a cross-media communication service able to relate the size online, usually used individually, with spaces for social gatherings (squares, pedestrian islands), enabling organizations wishing to promote the cultural heritage or the social value of a project or brand, to achieve a specific and defined target, with an high level quality and quantity of viewers and potential users. Innovation in audiovisual production consists to integrate strategy transmedia storytelling with user contributions to provide the customer services and content where most need it and where the stronger the effectiveness of the communication is.
As part of marketing strategies, the aim is to use the channel of the Digital Out Of Home in a creative and complementary way to the television 'mainstream' and to the the web (cross-media, crossplatform). The production of innovative content and experiences for entertainment and tourism correlated to the semantic richness of cultural heritage is an ideal counterpart to carry out projects and services in the field of utilization of cultural resources that valorize the asset and the public image of the owners of the goods in question (museums, foundations, organizations, etc.) with a transmedia storytelling that in addition to enhance heritage, will be able to fascinate for quality of content and to diversify on multiple platforms, protect intellectual property and unify the storyworld, the universe imagined, with real life.