Channel Four was launched to provide the UK with ‘alternative’ programming. Whoever was behind that vision, seems to have long gone and C4 now provides more of the same. (Personal grouch over).
However, this article is interesting because it shows that this ad-loaded service is rethinking the ad-break, because it enhances ‘product recognition’.
“Earlier this year, Channel 4 ran a closed, ‘lab’ trial with selected users. Brands that took part in the experiment reported a 72% increase in ad recall, rising to nearly unanimous (98%) for 16- to 34-year-olds.
That previous trial found that Channel 4’s highest ad loads were found to be 10 times more effective versus the unexposed audience, the broadcaster said. Streaming viewers are “very receptive towards ads” on the platform, it added, with just over a third (36%) feeling they improved the experience which rose to nearly half (46%) for young viewers.”
Read on and share your thoughts below…
https://the-media-leader.com/c4-to-launch-new-streaming-formats-and-cons...
