The spirit of don julio | Marta Chierego

Mexicans have been distilling some form of tequila for over 400 years, and the Aztecs for many centuries before that. Today, it’s one of the most sought after spirits in the world, and the lifeblood of Jalisco, the only region of Mexico where it can be produced, using exclusively blue agave plants. A poor kid with a big dream, Don Julio González managed to open his own distillery in 1942, La Primavera, still operating today from the mountains of Atotonilco El Alto. He dedicated his life to making a great spirit and his passion was crucial to establishing new standards in the field, generating huge economic opportunities for Jalisco and spreading tequila from the Tapatio scene of Guadalajara to thousands of bars and restaurants around the world. A 14 minute branded content documentary shot on location in Mexico for Don Julio Tequila. Client: Diageo Shot on ARRI Alexa MINI Directed By: Marta Chierego Director Of Photography: Anna Franquesa Solano Starring: Tara Fougner Producer: Carmen Simon Rubio Editor: Filipe Zapelini Composer: Juan Toran First Assistant Camera: Alexey Kosorukov Second Assistant Camera: Mario García Gaffer: Anthony Sur Best Boy: César Reynoso Sound Mixer: Javier Caso Assistant Editor: Lucy Morales Drone Operators: Miguel Villegas, Javier Villegas Production Manager: Daniel Zavalza Hair and Make Up: Nena Aceves Colorist: James Tillett, MPC New York Sound Design: Jose Villaman, Sound On Set Sound Mix: Jennifer Ruffalo, Sound On Set Location Services: Vertigo Films Mexico Client: Diageo Devin Nagy, Jibu Banerji Production Company: nbtv Executive Producers: Nick Buzzell, Mike Buzzell