Porsche - the path of heroes - official release | Joan Llabata

With "The path of heroes" we introduce the new Porsche GT3 911 Cup to the motorsport audience in China, with a story-driven by the pride of heritage and the will to fight. The story takes place at night within a mysterious and ancient Chinese temple. In its courtyard and rooms, a group of warriors trains and perfect their techniques, waiting for the next battle. During the film, the audience is presented with metaphorical audiovisual connections that set a strong relationship between the warriors and Porsche Motorsport’s core values: Concentration, Dedication, and Tradition. Being commissioned for the second time to direct the new season’s Carrera Cup model, we creatively felt the urge of stepping up the narrative compared to the previous edition film. In this case, JVM creative team came up with an idea that departed quite noticeably from the Porsche Motor Sports division look and feel; an idea that focused on the spirit behind the wheel rather than the machine itself. Client: Porsche Agency: JvM Producion: idCreations