Richard Sidow-Sobrino is the subject of the world's No. 1 Superstar's song and music video "Richard's Cumbia," or "La Cumbia del Gringo Richard. The theme with a Latin beat features one of the most iconic instruments of Latin America, the drums. The lyrics tell the story of Richard as an all-American man who loves to dance but doesn't understand the words of the songs too well since they are in Spanish.