Distribution : Getting People to Watch Online by Shayne Metcalfe

So we have a film on Vimeo on Demand (VIMEO Pro link here) https://vimeo.com/ondemand/25397/112976217 what I am wondering is if anyone has experience getting traffic to these sites. What are some strategies you have used to get people to take a look at your film once it's up on VIMEO or YouTube or any of the other sites?