Ideas are transferable, so hopefully you will be able to use the following entry to get ideas to use for your own project. http://transmedia-talk.blogspot.ca/2016/03/using-transmedia-for-fiction-...
OTT & Transmedia : How to Use Transmedia for a Classic Novel by Debbie Elicksen
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I had thought of similar ideas for my own project (and am actually using some of them at the moment), so it's great to see how it could be applied to a work like this.