Anything Goes : Why should you care about the rise of 4K TV? by Danielle Jacaman

Danielle Jacaman

Why should you care about the rise of 4K TV?

Quite recently, Sony confirmed its forthcoming PlayStation 4K will have 4K video capability, and tomorrow Microsoft releases its 4K/HDR capable XBOX ONE S model. So, this leaves Apple TV as the last major OTT device – apart from Chromecast – to embrace 4K and high dynamic range. Mind you, we are already sliding into the pre-Christmas sales season. Why should you care? Not everyone buys these 4K devices like Nvidia Shield exclusively to play video games. They double as UHD player to stream 4K content. With so many screens able to display the discernible difference, there is a MASSIVE opportunity to fill a UHD content void. And that is why seasoned television pros and filmmakers are invited to join the 4K TV Revolution and literally capitalise on VIVE Lifestyle Network's prolific distribution platform. Read more about how you might #GetItSeen: bit.ly/clubvln See you on the flip side!

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