Financing / Crowdfunding : Funding for Custom Music For Wellbeing by Robert Alexander

Robert Alexander

Funding for Custom Music For Wellbeing

I have a business that creates custom music for coaches, healers and other business establishments. I also create custom music for people who need music for wellness / wellbeing - all custom created for each listener. How would one suggest to acquire funding for a small venture that could potentially make a global impact?

Michele Seidman

Robert, crowd sourcing is always good on sites like indiegogo, kickstarter, gofundme and more. The trick for you is, your market seems to be a niche one. This is where target marketing comes in handy. Long before you start your campaign, join as many groups on wellness, healing, etc. Get networked with as many teachers and coaches who you think might use your services. (You may have done all of that already, if so, ignore). Take those connections and poll them a bit on what they need and like and give them some samples of what you can do. Get some reviews from folks you have already worked for, as well. Tell all of them, you are about to start a social media crowd funding adventure and wonder if they might help you share the info. Once you have it set up, have a special 'perk section' for coaches, to get a set of CD's for a better rate. Then another special perk for the 'individuals' who might want you to do custom work for you. This allows for multiple levels of perks and incentive for people to get in early, if you add some 'early bird' perks that cut off early. You want to hit around 20-25% funded in the first few days, to statistically hit your goal. For you, it is going to be about targeting the market so you don't have to work too hard. Your network with these specific people will help make it go global. Like I said...you may have that network in place...if so, target them first and let the snow ball start running down the hill.

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