Hi Stage 32,
Quick question - where are you at in casting a social media influencer in a role to pull on their following?
If yes, you do cast the influencer, what percentage of their following actually shows up in ticket sales or paid views of final product?
If no, not worth the drama of casting a social media influencer, - what has been your work around of booking name talent on a low budget?
If you could, would you please share your thoughts and experience? Thank you in advance!
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I work in the digital media/social space and I can tell you that social influencers are the best bang for your buck in terms of a marketing perspective. Most of them don’t know how to price themselves, so I bet you can get 1-2-3 of them for fairly cheap. There’s no way to know how many “views” or “buys” you will get from that (as is true in ANY marketing strategy) it will ultimately end up with how good the end product is. Hope this helps! Happy T-Day!
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Now - that's what I was thinking and so far my experience in the casting process -though - there have been some that have asked for over and above SAG minimum and they have zero acting credit, but a decent social following. Just exploring more options. Thanks for your input. Happy Thanksgiving!