https://www.cartoonbrew.com/streaming/chris-nee-streamers-dont-understand-kids-content-229495.html
Kids’ tv creator Chris Nee recently spoke to The Hollywood Reporter and revealed that her 2018 overall deal at Netflix was not renewed when it ended in January and that she believes many streamers don’t, and never did, understand kids’ content.
“They didn’t know this business and that it’s fundamentally different from the adult side of the business,” she told the publication. “[T]he kids business, in particular, is really specific and it often works in opposition to how things work for adults.”
Nee never comes off as bitter or angry during the interview, but instead seems frustrated by her time at Netflix and confident that she understands why so many children’s properties aren’t finding success there.
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They mainly don't understand how to market it.
3 people like this
I agree, Bob Harper! They haven't figured out how to reach their audiences and make families aware of the content that is there to enjoy. Adult shows are marketed by streamers so much more effectively than their children and family content is.
Fascinating take on streamers. Thank you for sharing!
Interesting. As a producer of kids content - Reggie Rabbit and the Search for the Golden Carrot tv series for kids 7 - 11 and Ooops! for pre-school, I was thinking Netflix would be a good potential distribution partner. It's one thing to get greenlit on a series but what's really important is to get audience involvement. That means marketing and promotion.