It was an honor to represent Stage 32 at Focus in London earlier this month and have the opportunity to participate in the panel that Stage 32 presented on what the streamers are looking for. Sharing the stage with the brilliant Elizabeth Kormanova, Tom Sherry and Stacey Carr was a privilege (Elizabeth and Stacey are also Stage 32 educators).
Here's an article on the panel we did - Adrian Pennington really captures the spirit of the discussion and Q&A we had with the audience: https://www.ibc.org/features/what-do-streamers-want-sitcoms-police-drama...
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Great article. There's a lot happening in the streaming world. Value add & packaging sounds as important as the content.
"Sherry advised producers to focus on packaging a product “to make it feel more valuable beyond its initial premise. Package it with known onscreen talent. See if you can spin it in a way that allows you to make a documentary version alongside the drama. This creates more noise and more bites of the cherry around the same idea and helps create a brand identity around a title. "
Interesting.
... there is (going to be) less and less and less quality content... that's what this article tells me. We see it happening before our own eyes...slowly not having any quality reference content from better days anymore to compare with and tell us we are watching crap. It's so sad and depressing!!
Rutger Oosterhoff, Good movies, TV series and games are being made in Japan, China and South Korea. find torrents to get high-quality content.
Yes, content gets better there my problem is that I personally don't have the option to watch synchronised versions.
Rutger Oosterhoff, Yes, this is a problem. In Russia, they do a lot of voiceover for films, TV series and games. It's a whole business. The studios collect money from the audience for the transfer. For popular movies and TV series, there are 5 voiceovers with different voices.
The panel did shed light on how federal and international financial situations directly affect so many of the larger producers, studios, streamers. Yet there still seems to be room for the indies and lower budget projects what with all the distributions outlets from YouTube on. Thanks to Stage 32 for making this article available.
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Sam Sokolow The advertising model is a turnoff for me after paying for pure streaming on these platforms. What the industry needs to do is gather some of the best (and I don't mean corporate suits or just those inside the entertainment industry) marketing minds, the unconventional, the ones deemed as crazy (idea wise), and the ones that are killing it on non-traditional platforms. Some of us will pay more for zero commercials. But there has to be a way to product-place, even logo-insert in certain scenes. Dare to be different. But that's just me. It will be interesting to see how it all plays out over time.