the negotiations would likely be tenacious, drawn out, and could lead to the first significant labor action (i.e., strike) by Hollywood’s talent unions against Madison Avenue in years. http://www.mediapost.com/publications/article/178865/if-content-really-i...
Distribution : Implications of how the current trends may point towards changes in the ways that artists get paid for their work... by PABlo Bley
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They can't though. To keep the studios alive they need to stop thinking about the bottom lines of their pockets. With social networking distribution is easier. Production companies have started setuping up on YouTube.