Anything Goes : Professional Branding, Design and Promotion by Aziza Richards

Hi Everyone! I am a writer and performer by passion, however my husband and I have a web and graphic design firm so we've worked with lots of artists and companies to create professional branding and promotional products. I think that sometimes creatives can get so involved in their careers/projects and forget how important their look and presentation is. What do you think? Do you feel that a project can suffer from haphazard/amateur design ?