Being a small business owner I often take the shotgun approach with my endeavors, peppering the marketplace with as many concepts and ideas as I can muster in a round hoping I will hit something and take it home, fry it up in a pan. Yet, recently especially with this industry I am thinking I should rather approach the marketplace as a sniper and know what I am aiming at and what I will be taking down to bring back home. Since these decisions get made here in development I am interested in your approaches to this marketplace. Do you walk into a pitch with one bullet you know they will buy or do you shoot from the hip and hope the wide pattern takes down one or more opportunities?
Filmmaking / Directing : Shotgun or Sniper? by Chad Theodore Everson
Shotgun or Sniper?
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I take more of an attraction marketing approach. Position myself as knowledge in my designated field and then apply my marketing strategies to build an audience.
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As a former development person, unless you or your agent (or friend) is already known to the producer, you probably won't be invited to do a blind pitch meeting but rather invited to meet based on some material already presented or pitched on your behalf. Saying that, you should always come to such a meeting with oher project ideas to pitch because if the producer is interested in you/your material/etc., you will be asked "what else do you have?"
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Oh, and make sure your projects are generally what the producer/production company do. For example, don't try to approach a big-budget action producer with a woman-in-peril Lifetime story.
Thanks Sonia! I think I am going to try to side step all the madness and if I can get sponsors, go directly to the audience I can afford.