Your Stage : Between friends US run in theaters. by Omari Jackson

So we're starting our US theatrical (limited) roll-out for Between Friends. A few cities will see a limited theatrical release and others screening events, which we're going to work with TUGG with. This is s self-distribution strategy and for a Caribbean film with Caribbean content, this is the only way to be seen in theaters to what I believe to be a core audience. The question is, is this the most effective strategy, start with the core and maybe spread? Thoughts?