One thing I did to try and get some legs under a project of mine was I submitted a film for review. Not waited for a review, but submitted it myself. Luckily the reviewer liked my film, but Film Threat is a nice, quick way to get a little bit of buzz. http://www.filmthreat.com/reviews/66448/
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I agree...getting a few media outlets to give you some coverage will definitely help to build buzz + fans! Well done!