When his girlfriend leaves him for not being “big enough,” an introverted engineer will walk a path of self-discovery through bodybuilding that turns into a self-destructive journey fueled by anabolic steroids, cocaine, and casual sex.

SYNOPSIS:

"This is a dark comedy as a man self-destructs under the guise of self-improvement and building a life.

It's impressive how steroids are used as a gateway to all of Spenser's other bad decisions. His body

dysmorphia feels tangible, even as it's difficult to watch. There's a charm in Spenser's relationships

with Purvi and Mercedez, showing how he can be human and empathetic but chooses not to be in

other areas. The voice-over feels earned - a difficult feat - putting the audience in Spenser's head. The

moment where ZYZZ mocks Spenser's crotch-throw hurts, after Spenser's been egged on by

imaginary ZYZZ for so long. The horror of Spenser's delusion in the end has the potential to be

chilling. These themes of modern masculinity, gym culture, social media, and addiction feel crucial

and immediate. The way Spenser justifies his behavior, ignoring its damage, feels personal, showing

how deep his insecurities go." - Blacklist evaluation

Fight Club meets The Social Network: Juiced blends the psychological unraveling and toxic masculinity critique of Fight Club with the ambition-driven social commentary of The Social Network, delivering a satirical yet poignant look at modern manhood in the age of influencers and fitness cult.

Spenser Dodge is an unremarkable tech worker stuck in the monotony of coding, toxic office politics, and a lifeless relationship. When his girlfriend leaves him for someone bigger, stronger, and more successful, Spenser finds himself spiraling into despair—until a chance encounter with a viral “manosphere” fitness influencer, Zyzz, sparks something in him. Zyzz isn’t real—he’s a figment of Spenser’s imagination—but his brash, no-holds-barred philosophy convinces Spenser to transform himself, starting with the gym.

As Spenser’s body grows stronger, so does his confidence. But building muscle isn’t enough; he wants faster results, more gains, and he dives headfirst into the world of performance-enhancing drugs. What begins as a way to fix his self-esteem soon turns into an obsession, fueled by an echo chamber of internet bravado and his own relentless drive to prove his worth.

Spenser’s rapid transformation gains him attention—from women, coworkers, and even rivals—but it also comes with a price. The man he becomes is a far cry from the one he once was. As his personal relationships crumble and the line between self-improvement and self-destruction blurs, Spenser must confront the real cost of chasing a version of masculinity that may leave him lonelier than before.

JUICED