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Rise of the $3 Billion Dollar Black Hair Care Industry and The Incredible Three
SYNOPSIS:
Adult Drama TV Series: Inspired by the Black hair care industry at its height. It’s a luscious, fictional world born at the intersections of Empire, The Sopranos and Scandal. The late 1970s saga, follows the lives of three filthy-rich Black hair care manufacturers, their business dealings, their millions, their wives, side chicks, spoiled kids and relentless competition to be No. 1 by any means necessary. It drips with endless drama.
Premise: “Watu-Wazuri...Beautiful People” captures the constant chaos that three Black CEOs face in running multi-million dollar corporations. Conflicts with employees, formula stealing, manufacturing woes, betrayal and the entangled, complex lives they live with wives, side-chicks, cocaine habits and troubled kids. Then, there is the threat they all brace for, in the fight from being taken over by big white conglomerates who want control of the $3 billion dollar Black hair care market. It’s only the tip of the iceberg of what goes on in the life of a 1970s man with the luxury of money, power and position, and the threat of women rising.
Historical Backstory: The 1970s represents an extraordinary period in American history, born out of the turbulent civil rights movement. It was America’s coming-of-age. In particular, Black identity was no longer internalized but lived out loud. Black became beautiful. The Black middle-class and economic power exploded, and Soul Train became a household name. Specifically, the Black Hair Care Industry caused a seismic-shift and produced the largest number of Black millionaires in U.S. history.