Breaking Down the Non-Theatrical Release

Hosted by Deborah Gilels

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Deborah Gilels

Webinar hosted by: Deborah Gilels

Global Non-Theatrical Release Expert

As a media consultant for actors, writers and producers, Deborah Gilels has helped build their representation teams, placing clients with top companies such as Ensemble Entertainment, Code Entertainment, the Arlook Group, Opus Entertainment, Echo Lake Management, the Warden Group, Shoreline, Infinity, ICM, Kazarian Measures, Abrams Artists, and Barry Krost Management. Gilels experience in the entertainment industry has run the gamut from film/television production and development to mergers and acquisitions in the international film market and public relations for film companies, writers, actors, authors and directors. Gilels has also taught at USC Film School Writer’s Program and been a guest lecturer at UCLA Extension School, Columbia College, and LA Film School. She has been an active board member for the LA Femme Film Festival for the past 11 years. At La Femme, Deborah has been in charge of the educational aspect of the festival, including all panels, seminars and special screenings, as well as corporate sponsorship and PR. Gilels’ company, LA Media Consultants has successfully run PR campaigns for independent films and shorts, as well as project and strategic development for production companies, writers and directors. She launched the prolific documentary Keiko the Untold Story of the Star of Free Willy at the 20th Anniversary celebration of Free Willy at Hollywood’s Egyptian Theater. Partners included the Los Angeles Unified School District and New Regency Productions. Other launched projects include the television debut of Cevin Soling's award winning documentary The War on Kids currently airing on Pivot, the Lion’s Gate release of Chazz Palminteri- Andie MacDowell family drama Mighty Fine that opened at the Museum of Tolerance, and the US premiere of the documentary Fallout presented by Kat Kramer Films that Change the World. Full Bio »

Webinar Summary

The goal of this Stage 32 Next Level Webinar is to teach Stage 32 Filmmakers about greater outreach in their non-theatrical film releases that extend beyond VOD platforms to airlines, army bases, hotels, clubs, cruise ships, and educational venues.

This webinar will teach you the basics of non-theatrical releases, how to achieve these ancillary deals, what kind of equity can you expect, the decreased revenue from DVD and increased revenue from VOD and television. We’ll talk about the kinds of indie films and docs that are attractive to these ancillary markets and how to get these projects noticed!

Filmmakers can really box themselves in – thinking they have to either sell to a studio or risk losing their profit by aligning themselves with a sales agent who may or may not be fully transparent. On one hand you have one-stop shopping that will have its limits should the studios or larger indies pass and on the other hand you run the risk of never seeing any profit if you give your film to a sales company that will take the bulk, if not all, of the profit. Do not fall into either of these traps!

Your host, Deborah Gilels, has been a media consultant for the past 11 years, with prior experience in development, acquisitions and foreign sales. Now, working independently as a media consultant, she assists filmmakers and companies in areas such as strategic alliances, launching films and obtaining distribution. There are many ways to achieve the goal of getting your film out there- and in places you never thought likely!

What You'll Learn

  • Breaking down the Non-Theatrical Release: Broadcast (cable/TV/digital), VOD, SVOD, TVOD, AVOD, DVD, Ancillary, etc
  • Airline Distributors – do they only buy studio films
  • Free TV
  • Club
  • Cruise Ships
  • Educational distribution – colleges and schools
  • Hospital/Military/Prisons
  • Hotels
  • What kind of money can I expect?
  • In-depth Q&A with Deborah!

About Your Instructor

As a media consultant for actors, writers and producers, Deborah Gilels has helped build their representation teams, placing clients with top companies such as Ensemble Entertainment, Code Entertainment, the Arlook Group, Opus Entertainment, Echo Lake Management, the Warden Group, Shoreline, Infinity, ICM, Kazarian Measures, Abrams Artists, and Barry Krost Management. Gilels experience in the entertainment industry has run the gamut from film/television production and development to mergers and acquisitions in the international film market and public relations for film companies, writers, actors, authors and directors. Gilels has also taught at USC Film School Writer’s Program and been a guest lecturer at UCLA Extension School, Columbia College, and LA Film School. She has been an active board member for the LA Femme Film Festival for the past 11 years. At La Femme, Deborah has been in charge of the educational aspect of the festival, including all panels, seminars and special screenings, as well as corporate sponsorship and PR.

Gilels’ company, LA Media Consultants has successfully run PR campaigns for independent films and shorts, as well as project and strategic development for production companies, writers and directors. She launched the prolific documentary Keiko the Untold Story of the Star of Free Willy at the 20th Anniversary celebration of Free Willy at Hollywood’s Egyptian Theater. Partners included the Los Angeles Unified School District and New Regency Productions. Other launched projects include the television debut of Cevin Soling's award winning documentary The War on Kids currently airing on Pivot, the Lion’s Gate release of Chazz Palminteri- Andie MacDowell family drama Mighty Fine that opened at the Museum of Tolerance, and the US premiere of the documentary Fallout presented by Kat Kramer Films that Change the World.

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