How To Break Into Commercial Directing

Hosted by RJ Collins

$49

On Demand Webinar - Available for immediate viewing and unlimited access.

Start Learning

Please make sure you use the same email address as the one you use to sign in to Stage 32, otherwise you won't have access to your webinar.
apply Your coupon will be applied after you agree to terms below.

- or -

$49.00
TOTAL PRICE:
Overlay Icon

Stage 32 Next Level Education has a 97% user satisfaction rate.

RJ Collins

Webinar hosted by: RJ Collins

Award-Winning Writer & Director; Founder at Everdream

RJ Collins is an award-winning writer/director, renowned for founding the trailblazing directing collective Everdream. Their viral Tesla spec commercial revolutionized branded content, demonstrating the immense potential of young filmmakers. His unique talent for blending narrative depth with commercial appeal quickly established him as a preferred director for top-tier brands, elevating the art of storytelling in the advertising industry. RJ has perfected the art of winning commercials through his unique approach to treatments and pitches. His creative prowess carried into narrative with his Streamy-nominated mini-series "Simi Valley," a personal reflection of his upbringing, and his acclaimed sci-fi script "Vapor," which won the ScreenCraft Grand Prize and earned praise from Oscar-winner Diana Ossana. He's also behind the buzzed-about horror-adventure short "Dropping," featuring talents like Reign Edwards, Devin Druid, and Mia Threapleton, with plans for a feature adaptation. Currently, RJ is working on his pioneering debut feature, "Left Alone," a screenlife thriller starring RJ Mitte, aimed at transforming disability representation in film. Full Bio »

Webinar Summary

A-List filmmakers such as David Fincher and Ridley Scott started their careers directing commercials. Directing commercials can be a great way to make a living, gain valuable experience working with cutting edge technology and prepare yourself to direct movies.

Plus! Receive an exclusive handout that will help you build your commercial directing career! 

Whether you're an aspiring filmmaker, a seasoned director looking to transition into the lucrative field of commercials, or someone simply passionate about visual storytelling, directing commercials is an exciting and fruitful creative career path.

Many of the most well known film directors started working in commercials and honed their craft working on branded commercial content. And some directors have built long lasting and successful careers only directing commercials for an array of clients. However, how do you break into the commercial directing industry? And once you’re in, how do you forge a successful career for yourself?

In this exclusive Stage 32 webinar, you will learn how to create and build your career as a commercial director from an industry leader who built his directing career from the ground up. Teaching you everything you need to know about the business and craft of directing commercials is RJ Collins, the pioneering mind behind Everdream and the viral Tesla spec commercial that redefined branded content.

RJ has built a career at the nexus of deep narrative and commercial sensibility, becoming the director of choice for top brands through his innovative approach. His foray into film and TV includes the Streamy-nominated "Simi Valley" and the ScreenCraft-winning script "Vapor," earning accolades from Oscar-winning screenwriter Diana Ossana. His latest endeavor, the buzzworthy horror-adventure feature film "Dropping", is on track to roll cameras in summer 2024. 

As a commercial director, there is a constant balance between honing your pitching skills to book work and developing your directorial style so you perpetuate a lasting career in the marketplace. In a jam-packed 90 minutes, RJ will teach you not only how to develop your style, brand, and relationships to ensure you have a successful commercial career, but also how you can leverage your work as a commercial director to move into film and television work.

This course is a golden opportunity for you to learn how to become a go-to director for clients across the commercial industry and use that to propel your directing career.

PLUS! You’ll receive an exclusive Director Treatment Template to create winning pitches to help hone your commercial directing work. 

If you’re a director in any medium with a passion for visual storytelling, this webinar is a must!

 

What You'll Learn

  • Personal Success Story (Who is RJ Collins) and Industry Insights:
    • Hear inspiring personal anecdotes and success stories, including the instructor's journey, highlighting the effectiveness of spec work in establishing a directing career.
  • Understanding Commercial Directing:
    • Gain a comprehensive overview of the commercial directing landscape, from agency roles to storyboarding.
    • Learn how directors are hired and break into the industry, setting the stage for your own career launch.
  • Building a Spec Portfolio Early On:
    • Discover the importance of spec work in your directing career right from the start.
    • Learn how to create compelling spec commercials that showcase your potential and skillset.
  • Developing Your Directorial Niche:
    • Use specialized worksheets to identify and develop your unique directorial style.
    • Understand how to channel your passions into creating content that resonates with your intended audience.
  • Mastering the Art of Pitching:
    • Learn the Three Cardinal Rules of pitching and treating to consistently secure commercial directing jobs.
    • Understand how to prepare for production, enhance existing ideas, and impress clients with your unique approach.
    • Gain access to downloadable treatment templates and example treatments.
  • Targeting Brands and Establishing Your Niche:
    • Follow a step-by-step process to identify brands that align with your style and vision.
    • Learn how to effectively approach and engage with these brands to build your niche in the industry.
  • Industry Trends and Styles:
    • Stay ahead by understanding current market trends, including shifts to direct-to-brand strategies.
    • Explore how directors are increasingly involved in the creative process and the latest visual styles in commercial directing.
  • Networking and Professional Relationships:
    • Develop strategies for effectively networking within the industry.
    • Learn how to build and maintain professional relationships with brands, agencies, and production companies.
  • Collaborating with Clients and Agencies:
    • Understand how to use your treatment template to excel in collaborations with clients and agencies.
  • Personal Success Stories and Industry Insights:
    • Hear inspiring personal anecdotes and success stories, including the instructor's journey, highlighting the effectiveness of spec work in establishing a directing career.
  • Interactive Q&A and Exclusive Offers:
    • Engage in a Q&A session for personalized advice and insights.
    • Receive a free director's treatment template and the chance to win a one-hour coaching session through RJ’s giveaway.

About Your Instructor

RJ Collins is an award-winning writer/director, renowned for founding the trailblazing directing collective Everdream. Their viral Tesla spec commercial revolutionized branded content, demonstrating the immense potential of young filmmakers. His unique talent for blending narrative depth with commercial appeal quickly established him as a preferred director for top-tier brands, elevating the art of storytelling in the advertising industry. RJ has perfected the art of winning commercials through his unique approach to treatments and pitches.

His creative prowess carried into narrative with his Streamy-nominated mini-series "Simi Valley," a personal reflection of his upbringing, and his acclaimed sci-fi script "Vapor," which won the ScreenCraft Grand Prize and earned praise from Oscar-winner Diana Ossana. He's also behind the buzzed-about horror-adventure short "Dropping," featuring talents like Reign Edwards, Devin Druid, and Mia Threapleton, with plans for a feature adaptation. Currently, RJ is working on his pioneering debut feature, "Left Alone," a screenlife thriller starring RJ Mitte, aimed at transforming disability representation in film.

FAQs

Q: How do I watch my webinar live?
A: If you received a confirmation that your webinar is on Go to Webinar, you will receive an email from Go to Webinar with further instructions for participating in the live webinar. You can also access your webinar link in your purchase history located under settings in the top right-hand corner of your Stage 32 profile.

If you received a confirmation that your webinar is on Zoom, you will receive a separate email from Zoom with further instructions for participating in the live webinar. Your login link will not be in your Stage 32 profile. If you did not receive your link via Zoom please email support@stage32.com.

Q: How do I watch my webinar on demand?
A: You will be able to watch your webinar on demand as many times as you’d like inside your Stage 32 profile. The recording is processed and posted between 24-48 hours after the webinar concludes. You can follow the instructions below.

YOU MUST HAVE A STAGE 32 PROFILE TO WATCH YOUR VIDEO – STAGE 32 IS FREE TO JOIN If You Already Have a Stage 32 Profile:

  1. Log into your Stage 32 profile
  2. Click "Settings" in the top right-hand corner (gear icon)
  3. Click "Purchase History"
  4. Choose this webinar and click the link to view
If You Do Not Have a Stage 32 Profile:
  1. Go to www.stage32.com
  2. Create a profile using the SAME email address you used to sign up for this webinar. The email addresses must match in order to watch the webinar.
  3. Once you have your profile set up, you can view the webinar by clicking "Settings" in the top right hand corner (gear icon)
  4. Click "Purchase History"
  5. Choose this webinar and click the link to view

Q: What is the format of a webinar?
A: Stage 32 Next Level Webinars are typically 90-minute educational broadcasts that take place online using a designated software program from Stage 32. Your webinar will be taught by a working industry professional with in-depth teaching on a topic. If you are able to attend live you will be able to ask your Stage 32 Educator questions during Q&A.

Q: What are the system requirements to watch my webinar live?
A: You will need to meet the following system requirements in order to run the webinar software: Windows 7 or later Mac OS X 10.9 (Mavericks) or later.

If you have Windows XP, Windows Vista and Mac OS X 10.9 (Mountain Lion): The webinar software does not support these operating systems. If you are running one of those operating systems, please upgrade now in order to be able to view a live webinar. Upgrade your Windows computer / Upgrade your Mac computer.

Q: What if I cannot attend the live webinar?
A: If you cannot attend a live webinar or purchase an on demand webinar, you will have access to the entire recorded broadcast, including the Q&A.

Q: Will I have access to the webinar afterward to re-watch?
A: Yes! Like all Stage 32 education, after the purchase of a live or on demand webinar, you will have on-demand access to the recording.

Q: How do I get a copy of the handouts provided?
A: If the webinar you take included handouts you can find them as downloads underneath your on demand video. You must be logged into your Stage 32 profile to view the video and get the handouts by clicking settings in the top right hand corner, then clicking purchase history.

Q: What if I need accessibility and accommodations?
A: Email support@stage32.com to request accommodations.

Thanks for your loyalty to Stage 32 Education. We value having you in the Stage 32 community.

If you have any further questions, we are always happy to help. Please contact Stage 32 support at support@stage32.com.

Questions?

If you have a generic question about Stage 32 education you can take a look at our frequently asked questions section on our help page, or feel free to contact support with any other inquiries you might have.

Other education that may be of interest to you:

How to Make a Great Sounding Podcast From Your Home At Any Budget

The world of podcasts has been exploding over recent years. Over 100 million Americans listen to podcasts on a regular basis, and individual shows can have tens of millions of fans. We’re not just talking about nonfiction works like THE DAILY or SERIAL; fiction podcasts are also having a moment as more writers are turning to the audio medium to tell incredible stories. Forebearers like HOMECOMING, LIMETOWN, THE BRIGHT SESSIONS, and WELCOME TO NIGHT VALE have opened the door for a cavalcade of new, exciting, innovative, and truly great audio storytelling. And as the number of fiction podcasts increases, so does this medium’s fan base as millions of people consistently tune in to their favorite fiction programs. Even as film and television production has slowed down or come to a halt, the doors are still wide open for recording podcasts since they can easily be produced remotely and from the comfort of one’s own home. The water’s warm when it comes to creating your own podcast and joining this vibrant community, but it’s still important you make something that’s not only written well but sounds great. The prospect of sound design and audio quality can be daunting for those considering venturing into podcasts. It’s not unusual to believe that you’ll be unable to make a high quality and sharp sounding podcast without expensive equipment and a state-of-the-art recording studio. How good can a podcast sound if it’s being recorded in your closet or kitchen, after all? As it turns out, it can sound pretty good, and it can sound good without you needing to break the bank. But it’s not something you can just put together willy nilly. There’s a delicate, precise science to sound design and it’s something that requires a good amount of wherewithal, and forethought. Yet with this understanding in place, it is absolutely possible to create a professional sounding podcast wherever you are and under any budget. Mischa Stanton is an award-winning and sought after podcast sound designer & producer who has created immersive soundscapes for some of the biggest and most popular podcasts of all time, including LEVAR BURTON READS, Marvel Entertainment’s blockbuster podcast MARVELS, and celebrated science fiction podcast cult hit THE BRIGHT SESSIONS, which is currently in development to be adapted as a television show. Their work has been featured by Wired, Vox, Polygon, Popular Science, The AV Club, and The New York Times, and has garnered 10 Audio Verse Awards for Podcast Sound Design in just 4 years. Mischa has quickly become one of the foremost experts on podcast audio and is prepared to share what they know exclusively with the Stage 32 community. Mischa will walk you through what you need to know to make your own podcast sound professional on a limited budget, from preparation all the way through editing and finalizing. They will begin with a quick introduction of the human ear and a rundown of what psychoacoustics is and why you should consider it moving forward. They will teach you how to build your own home studio, including finding the right place in your home, the inexpensive but effective ways to sound proof your space, and additional purchases you can make to improve acoustics. Next Mischa will give you a rundown of the recording equipment you will need and smart purchases that can work with your budget. This will include microphones, interfaces, mixers, and headphones. Then they will delve into actual techniques to use while recording your podcast, including near/far and mono/binaural techniques and how to effectively record your podcast remotely. They will provide tips on directing your podcast from an audio perspective, including how to properly cast to ensure everyone sounds different and finding the balance between stage and screen styles. They will then walk you through actually running a recording session, how to make the most of your rehearsals, and documents and spreadsheets you should follow. Mischa will also explain how to edit pacing and feel the flow while directing your sessions. Next they will teach you about sound design, including where to get sounds and effects and how to actually lay out a session. They will run down specific techniques you can use to improve your podcast’s soundscape, including EQ, reverb sends, and accessibility. They will also explain the best and worst editing software to use. With Mischa’s knowledge under your belt, you’ll be able to create your own podcast with a sound quality that can stand toe-to-toe with the best of them.   Praise for Mischa's Stage 32 Webinar: "This was a tremendously informative and helpful webinar -- well done and time very well spent!!!" -Peggy K. "Well done! Tons of good info!" -Kathleen O. "It was very informative, especially how Mischa explained and demonstrated step by step the process on making a podcast." -Sandra R.    

Advanced Producing Webinar: What To Do When Your Talent Or Money Falls Through

Get the lowdown on how to save your film even in the worst case scenario with a veteran producer with over 35 films under  her belt. Comes with example Letters of Intent   Try as hard as you might, even when you dot every ‘i‘ and cross every ‘t’, the production of your film is never going to go perfectly. Things invariably come up or go wrong that are outside your control. Ask any producer—it is a certainty. As a result, it’s not the mark of a good producer to prevent unexpected problems from coming up, but instead to be able to address these issues when they do inevitably arise. You’ll never know what might come up during the course of your film’s production, but two of the biggest and scariest issues are when your money or your talent fall through. Even with everything else set to go, a full team intact, your locations booked, and your equipment prepped, if you lose either of these two crucial elements, it can bring your entire film to a grinding halt. Losing your film’s money or top-level talent just before production begins is a more common issue than you might think, and while it’s certainly a difficult situation to navigate, it doesn’t need to derail your project. There are strategies you can use as a producer to soften the blow, move forward, and bring the money or actors back on board. It comes down to attitude, knowing your options, always having contingency plans, and being smart and measured in how you communicate with financiers, agents, and actors. So how do experienced producers deal with losing these elements last minute? How can they convince financiers to stay on board? How do they renegotiate with actors without going over-budget? And how do they know when to re-approach and when it’s time to part ways? Aimee Schoof is the co-founder of Intrinsic Value Films and a veteran film producer with 35 features under her belt. Of those 35, 9 have premiered at the Sundance Film Festival, four at the Tribeca Film Festival, three at SXSW, and one each at LA Film Festival, Toronto, Venice, New York FF, New Directors/New Films, and Berlinale, to name a few. Aimee’s company develops, produces and sells independent films that have been distributed worldwide, have won many awards and been honored with numerous nominations. Accolades include winning a Sloan Sundance Award and a Sundance Special Grand Jury Prize. Aimee’s work has led her to be nominated five times by Film Independent as a producer. She is currently both a Sundance and Film Independent Fellow and has worked in international sales attending all major markets, and regularly lecturing on film finance and production. Through her career, Aimee has had to navigate losing money and losing talent many times and has developed valuable strategies she will share with the Stage 32 community that has kept her projects moving and allowed them to find success. Aimee will walk you through what exactly you should do for your film if either your funding or your talent fall through during the course of pre-production or production. She’ll lay out the first steps you should always take when you first find out you’re about to lose either of these elements. She’ll then spend time discussing financing specifically and strategies you should employ. She’ll talk about how to figure out what really went wrong and how to renegotiate with the financier, including how to offer points or credits. Aimee will also talk about how you can move forward anyway by paring down expenses and altering your schedule. She’ll also tell you how to reapproach investors or partners that said no in the past. Aimee will also spend time discussing strategies specifically for losing talent. She’ll tell you how to gauge if the talent can be recovered, and offer actor-specific tips on how to renegotiate. She’ll talk about communication tips for both actors and their reps and advise you on when it’s worth it to reschedule your shoot. She’ll also go through how to find new acting choices and use leverage to get a last minute replacement. Finally, Aimee will show you how you can best recover when things fall through and how to move forward with your plan B without sacrificing the quality of your film. Along the way, Aimee will share personal stories of her own past and even show you specific emails and language she used to renegotiate or find new funding or actors.   You’ll never be able to fully prepare for problems that come up last second, but Aimee will give you the tools and confidence you can use to navigate these problems and keep your project afloat.   Praise for Aimee’s Previous Stage 32 Webinars: "I've taken many Stage 32 webinars and they've all been wonderful, but Aimee's had me ready to run through a wall! So much thoughtful and intelligent information!" - Debra S. "This webinar was jam packed with so many useful and accessible strategies I can start using today. Thank you!" -Brian D. "Grounded and Practical" -Jennifer S. “Aimee was able to take these big ideas and make them feel totally accessible and easy to understand. I really enjoyed hearing from her” -Howard F.

How to Strengthen Your Supporting Characters & Subplot in Your Script

Writing the hero or main characters of your story is always fun. You typically have an immediate sense of who your character is, what they like, where they live, their strengths and weaknesses, and how they relate to the world around them. What may not be as easy and might be considerably more difficult is writing your supporting characters - particularly when it is a large ensemble of characters that you need to introduce. It is just as important to develop your supporting characters as it is your main ones. Your supporting characters add tremendous value to the arch of your main character’s journey and therefore require a sincere investment to their development. A supporting character can be a sidekick, sibling, or best friend of the main character. Whoever they are, they have an important role to play in your story. The last thing you want is to leave the potential of the supporting character sitting on the back burner. It’s time to bring them up front and really brainstorm what they can bring to the table of your script. A supporting character can greatly enhance your subplot and move the general plot forward if you truly understand how to utilize them. We have the tools to help you master this exactly. Jordan Barel is a seasoned filmmaker, television coordinator, an award winning publisher, and business owner who founded Loaded Barrel Studios, publishing graphic novels and obtaining international awards, including the Independent Publishing Book Awards (2012, 2013), The LA Book festival, the Geekie Awards ®, and many others. He has optioned his incredible books and screenplays with producers such as David Uslan, Brendan Deneen who has done work for MARVEL Entertainment and DC, Jeffrey Erb, and Aaron Berger who has contributed to projects like TURBO and CRIMINAL MINDS. Jordan will demonstrate the effective approach on how to utilize your supporting characters to enrich your storytelling. Jordan will discuss how your supporting characters can be utilized to bring depth to your story and connect it to the Hero’s Journey of the main character in your script. He will also touch on using supporting characters as a unique element to deliver key exposition and tools on ways your supporting characters can deliver a subplot. Jordan will break down case studies of various film types and how they use supporting characters & sub plots in story. By the end of this webinar, you will feel well-equipped with ideas on how to strategically use your supporting characters to magnify your story to its fullest potential. Jordan is thrilled to deliver this exciting material to members of the Stage 32 community. PRAISE FOR JORDAN'S TEACHINGS: "It was absolutely excellent information." - Gerri G. "Great speaker, lots of great info. Thanks!" - Ron H.

How You Can Keep A Clear Vision Throughout Your Film

Learn from a filmmaker whose films have been distributed by HBO, Starz, and Entertainment One, and explore case studies of how professional filmmakers maintain their vision through their award-winning films. You've made it through development and pre-production and it's time to direct your feature film or TV episode. You have a plan in mind and a clear and unified vision that will be expressed in each and every fame.  But once you’re on set, things can move and change fast. As everyone is coming to you with hundreds of questions about every creative choice, you must be prepared so that you maintain your consistent vision throughout. This is why it's so important to develop a filtering process that is flexible enough to adjust to obstacles but strong enough to process the many choices that you make from now through your film’s release.  In this exclusive Stage 32 webinar, you’ll learn four distinct filtering processes that every filmmaker needs to know to manage the responsibilities that come with directing while maintaining a unified vision to deliver an effective story, all while highlighting your unique point of view. In addition to learning these filters and how to apply them, you’ll also explore case studies through well-known, award-winning films and television series. Guiding you through this process is acclaimed filmmaker Jesse Wolfe, whose films have been distributed worldwide by HBO, Starz, and Entertainment One and has worked with Warner Bros., Castle Rock Entertainment, ABC Television, Disney Channel, AMC, and Showtime Networks. He’s also mentored over 2,000 film projects, including official Sundance, Cannes, Tribeca, and SXSW selections and award winners. By the end of this webinar, you’ll know a tried-and-true process to create a cohesive film that has been developed by an acclaimed filmmaker and mentor that you can use immediately to bring your vision to life. Praise for Jesse's Talent & Knowledge: “I have known Jesse for over twenty years, ever since we were Fellows together at AFI, and from those first film school encounters all the way to the present I have known him to be a person of quality: a good friend, a talented film and television professional and a dedicated teacher…” -- Patty Jenkins (director WONDER WOMAN) “Anyone who has been in this business for a significant amount of time knows that there is a lot of talk and a lot less action, but Jesse has proven himself to be one of those rare people who can and does follow through. He takes his talents and passions and combines them with discipline and generosity to bring excellence to any endeavor he is associated with. He is also happy to share his experiences and knowledge, particularly with younger/newer filmmakers and goes out of his way to help friends and colleagues with their own creative pursuits…” -- Pilar Alessandra (The Coffee Break Screenwriter/On The Page) “From the first day I saw him interact with students I knew he was going to be a valuable faculty asset. His wealth of knowledge and expertise in all areas of film and television production, from writing and script development, on set production and post theory was immediately evident, and students responded to his mentoring with enthusiasm. Their work immediately improved. Thesis films began to show thought out stories and performances became truthful and layered. Shot designs were designed not just to “look cool” but had a purpose…” -- Jon Alvord (VFX Supervisor “X-Men”, “The Player”)

The Key Materials You Need To Gain An Investor's Trust

Learn directly from Sara Elizabeth Timmins, who was on the producing team of HBO's McMillions with Mark Wahlberg Do you ever feel worried that you don’t have the experience or credits to close on financing with an investor for your projects? Do you stop yourself from reaching out to dream partners because you don’t think they would want to work with you? The truth is Hollywood is filled with people who started without contacts or credits but managed to sell themselves and their projects as worthwhile, and you can too. The key to hooking an investor and making them comfortable working with you is establishing trust and credibility in a meeting or pitch. In this exclusive Stage 32 webinar, producer Sara Elizabeth Timmins will show you how she uses her ability to exude confidence and establish strong relationships to attract millions of dollars from investors to make her projects go. You will learn how to build credibility in meetings, you will learn the seven things you can do to stand out and impress investors, and be given proven tips and tricks to gain trust, even if this is your first film. Sara Elizabeth will also give you her favorite hack to establish clout and confidence and show you the value of being honest without losing investors. Sara Elizabeth is a top producer and founder of Live Life Out Loud Films, where she creates quality, inspiring films that champion women. Her films have been seen theatrically, internationally, and on HBO, Hallmark Channel, Starz, and Showtime. She has worked with talented actors, including Academy Award winners Ellen Burstyn and Chris Cooper, Jane Seymour, Josh Lucas, and Mackenzie Foy, among others. She recently produced MCMILLIONS, an HBO docu-series, for Mark Wahlberg’s company which premiered at Sundance in 2020 and is currently in development on several feature films and series. By the end of this webinar, you’ll have the know-how to establish an environment that makes your investor feel like your project is the one they can’t pass up. From mindset to preparation to knowing what to say and how to behave, you will have proven techniques to gain investors trust and attention to set your films up for success.

How To Create Your Publicity Plan from Development through Distribution

In today’s content gold rush, audiences aren’t waiting for the official trailer anymore to decide if they’ll see a film in theaters or wait for an on-demand release. Now, audiences decide from the first press release or casting announcement, with teams of people working behind the scenes to create buzz through production and release. So before you start rolling, is your publicity plan in place? There’s a reason that major studios spend just about as much on marketing as they do on the production: The movie doesn’t matter if people don’t see it, making publicity and marketing crucial to a film's success. You have to be your own publicist and grab everyone’s attention as early as possible. Don’t let a limited budget keep you from getting the word out. With the right publicity plan in place, you could blow audiences away around the world without breaking the bank. You need a publicity plan. Creating your publicity brand, including casting, staffing, securing talent participation in promotional campaigns, and finding your key media angles are all strategies that start as early as development and continue through your project’s life cycle. Sharing her wealth of experience in publicity and marketing with you is Janine McGoldrick in this exclusive Stage 32 webinar. Janine has a wealth of experience working in publicity for major studios and production companies, such as Universal Pictures, Artisan Entertainment, Lionsgate, BBC, New Line, and more. As the SVP of Communications at Cohen Media Group, she oversaw all theatrical releases, including the Academy Award-winning feature THE SALESMAN and CHURCHILL, starring Brian Cox and John Slattery. Using her vast experience in publicity at every budget level, Janine teaches you how to develop, brand, and sell your script, so that your PR strategy is at work from the beginning by creating a publicity toolkit and press kit. She’ll show you how to ensure a cohesive brand through trailers, posters, and promos, as well as unique opportunities through social media where you can save on your budget. If you’re planning on working with a publicist, Janine has you covered there, too, as she shows you how to find the right publicist for the job and how to work with the in-house studio marketers. For those attending live, you’ll have an incredible opportunity to ask Janine questions about your project, as well as the nitty-gritty details, like pitching, embargoes, and what to avoid so that you don’t endanger your production. No one knows your film better than you, and by investing in yourself today, you can take one step closer to ensuring your film finds success. PRAISE FOR JANINE'S TEACHINGS: "Although useful for films, I still found this helpful for the release of an online curriculum." -Teressa G. "I am not at the point to be able to use this information yet as I'm still writing a script. But I made a bunch fo notes, and when I get there, this will be very helpful. If I might make one more suggestion, tell us about more tools. This was a very high level presentation without a lot of useful tools that people can use." -Kristin K.

register for stage 32 Register / Log In