My jaw literally dropped when I read this. Mattel distributed toys and dolls with a web address on the boxes that linked to an adult content site and not their movie site. Nobody's perfect - mistakes happen - but how does this get through the multi-layered process of approvals? I am rooting for the film and for Cynthia Erivo (who I've had the honor of working with) but this is a bad mistake, especially for a family film. Today's gotta be a rough day at Mattel and Universal. What are your thoughts? https://www.hollywoodreporter.com/movies/movie-news/wicked-dolls-mattel-...
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I couldn't believe it when I read about this, Sam Sokolow. I agree, mistakes happen, but I think someone should've caught the mistake if multiple people are approving the package. And that's why it pays to have someone with a sharp eye in your company/on your team. And maybe someone who double and triple checks things.
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OMG, what a PR nightmare. I think Mattel needs to hire my friend Molly McPherson stat. She is a crisis management queen.
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It’s awful. It is. But also, I laughed REALLY hard when I first heard about this. Lol!
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We know what websites the marketing team was visiting....