Distribution : Super Fandom As A Distribution Model by Sam Sokolow

Sam Sokolow

Super Fandom As A Distribution Model

Very interesting to see VEEPS launching their own studio. I've been following a few companies that lean into "super fandom" as marketing to drive viewers to events, or social experiences, they want to be a part of. This distribution model extends into areas like live sports, where the Dallas Stars are considering a free local advertising-driven streaming service to air their hockey games to their most rabid fans. We've seen local cable networks do similar things so perhaps this is an expansion of that idea. I'd love to hear your thoughts on this distribution model. https://deadline.com/2024/07/veeps-launches-veeps-studio-produce-event-c...

Streamer Veeps Sets Launch Of Veeps Studio
Streamer Veeps Sets Launch Of Veeps Studio
Streamer Veeps on Wednesday announced the launch of Veeps Studio, a division through which it will look to produce "event cinema."
Ashley Renee Smith

This is really interesting, Sam Sokolow! Thank you for sharing!

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