And yet another article I wrote for Creative Screenwriting: http://creativescreenwriting.com/moneyball-for-movies-screenwriters-and-... When Variety reported on July 22 that Piedmont Media Research had developed a system for predicting a movie’s box office take before the film was even made, the firm started fielding calls from some unexpected customers: screenwriters. Within weeks, Piedmont had heard from more than 50 scribes hoping to use the company’s patent-pending “consumer engagement”-based model to pitch ideas to studios. No longer would writers have to resort to “hit #1 meets hit #2” comparisons to hype the marketability of their concepts. Now they could use hard numbers, backed up by audience research.
Screenwriting : Moneyball for Movies: Market Research for Screenwriters by Lauri Donahue
Other topics in Screenwriting:
Check out Trending Discussions
Register / Log In
Cool article. Would love to get my hands on the software one day.
2 people like this
Totally unnecessary for writers.
Elaboration? It's not craft, but it seems it might help in determining a target to shoot for.
Relativity feeds their projects into a computer, and probably fifteen years ago on some project they hired a consulting firm that feeds scripts into a computer and was usually on the money for what the resulting film would make. Before computers, they just compared scripts to the box office of similar films. What all of this means is: It's a business.