Screenwriting : Structure by Tony McFadden

Tony McFadden

Structure

I'm kind of obsessive about story structure. Probably the engineering background. Anywho, while devouring everything I could find (and there's lots out there - and they all have a similar spine) I came across a 60-second jeep commercial that follows the three act structure perfectly. So naturally I reverse engineered it. Let me know what you think. (Note that the structure by necessity is very granular. There's little room for subtlety when Act 1 is 15 seconds long.) http://www.tonymcfadden.net/wotb/?p=1285

Charles Frederick Baker

Brilliant ad.

Brynn Baron

LOL - dog as anti-hero :-)

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