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OTT & Transmedia : Social's Impact On Transmedia by Denise Jackman

colleen lab
Denise Jackman

Social's Impact On Transmedia

http://www.mediapost.com/publications/article/284781/socials-impact-on-t...

Social's Impact On Transmedia
Social's Impact On Transmedia
https://www.mediapost.com/publications/article/284781/socials-impact-on-transmedia.html
Transmedia marketing integrates storytelling and marketing content across multiple platforms, and social media has accelerated it at breakneck speed, says author Anne Zeiser in a Q&A.
Jonathan Kramer

Great stuff here Denise...thanks for posting!

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