Produced by Intuitive Films for the Tote Board. A heartwarming and inspiring TV commercial campaign showing the diverse range of beneficiaries the Tote Board supports. They include charity, the arts, health, sports, education, community and nation building. (The Tote Board manages the donations generated from the operations of Singapore Turf Club and Singapore Pools.) The 2 x 30-second HD TVCs will be shown alongside TV programs the Tote Board supports, for example, Crimewatch.