Generic millennial programming | Charlie Manner

PN Mathenjwa appears as Charlie Manner, playing Rebble Pebble in "Generic Millennial Programming". This character is a humanization of Mathenjwa's 13 month ethnographic data collection operation for his Netizen Audience Profile document. Instead of presenting a typical Customer Profile on paper, Mathenjwa decided to enact the Psychographic, Demographic, Ethnographic and Geographic characteristics of his target audience through the 45 episode vlog-style series Generic Millennial Programming. Developing audiences is something most filmmakers overlook, this series serves as a summary of Mathenjwa's research and as an audience engagement tool at the same time. This character represents The Maverick viewer. The Maverick Viewer watches Scribblebytes for Information Gathering purposes. They want to learn something they can practically apply. A full 60 page report on my case study is available free on request or you can find it on Scribd.