Hey guys,
So my mom sells makeup and skin care products and I wanted to help her start out by creating a product video to help her get the product attention needed. Only thing is I've never shot a product video. I know the lighting requirements I just don't know how I would put it all together. Any tips?
Thanks
Please email me at gandsentertainm@aol.com
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I mostly agree with Dan Maxx, my only thing is that you should focus on the creative story-telling aspect and not worry about what fucking camera to use. You have everything you need in the palm of your hands. With the pace video is moving digitally, the CONTENT and STORY is once again becoming more important than ever. Fuck the technology, bro. Just tell a great story. Just my $.02
I'm aware of all that. Thanks, I'm just wondering how one would go by selling a certain product I guess. since this is my first time really working with something like this. but thanks all
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Hey there. Maybe try talking to some working Make Up Artists about the how, where, why, etc. of buying their products for work. OR... Maybe all you need is to contact a few Make Up Vloggers to try your mom's products and give a video review (with links to the product sight); they'll promote the product and shoot the video themselves for their audience. Professional Vloggers are hungry for content. If you're going to shoot a video yourself, watch some commercials and take notes. What are the product benefits? How do they highlight those benefits? etc.
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Hi! Just to double-check...are the products your mum’s creation and brand? If not, you should check with the owners/directors of the company that produce them before doing anything with it. If it’s your mum’s, then I second Landis, send free samples to every single make-up blogger you can find in YouTube, that’s an amazing platform for these kind of things! Branding and marketing (even if a simple video) is a complex matter, you can always research online about what to emphasise in a product video to give it a try...after years watching “the apprentice” and the rubbish videos they make, I’d say make sure the video is clear on the name of the product, what the product does and the audience it targets...good luck with it! :)
Video production depends on a few main things: A quality camera, quality lighting, quality sound, and a compelling story. None of these are difficult to achieve. When you see a bad video, it's lacking in one or more of these things.
You can get a good 4k camera for under $1000 at Best Buy. You can order cheap LED lights. You can get a decent mic, cable, and stand for about $100. There are tons of sources to find good quality products cheap. Look around. Check Amazon, Ebay, Wish... I start by Googling products and then clicking Shopping. Then I check any sites I know of that didn't show up. I don't always go for the cheapest, but if I find what I want at a great price, I'll sure try it out. I found a Shure SM58, which is a great mic, for as low as $13 on Wish. Most places sell it for around $100. So look around.
The main thing is to tell a good story, so work on your writing. Spend time writing a good script, and then light it, mic it, and shoot it well.
If you want, shoot some stuff, put it up on YouTube but make it unlisted, and then send me a link and I'll critique it.
Sending products to bloggers is a great way to get exposure. I love that advice. Pick the best of what people tell you here and do the things that you think will help you the most. Having a great video will help. Having video that looks and sounds great will help. Don't light just to make it bright. Light it to make it stand out. Maybe keep the background dark. You set your own style. Maybe you like high key shots. But tell your story the best way you know how and with the best quality you can provide.
And like I said, I'd be glad to critique your work.