Currently putting together a lookbook for the feature I am producing, Heart of the Gun, which is part of the 12 Westerns in 12 Months. It has me wondering what everyone here likes to include/ exclude beyond the norm, and why? What have you found that boosted your lookbook responses? Thanks!!
p.s... the 12 Westerns film project is here. https://www.facebook.com/12westerns/
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What you are referring to as a 'lookbook' is more commonly called a pitch deck. If you google movie pitch decks, you'll get an idea of what they look like and case studies of what has worked.
I've seen a few professional ones that are generally about 12-14 slides. Some shorter. There's a pretty consistent formula. Designs vary greatly based on the content.
Yep, it's a Deck
The cooler the better. Sizzle helps & talent attached helps too